Giant network registered "full treasure" Shi Yuzhu want to dabble in electronic finance?

Recently, the giant network or involved in the electronic financial business rumors aroused concern of the industry. Yesterday, the New Express reporter learned from the giant network, the company is gearing up to prepare a "full treasure" of new products. Not only to the State Administration for Industry and Commerce Trademark Office to apply for trademark registration, at the same time, also applied to the network "full treasure" of the relevant domain name and the official micro-blog. But giant network-related leaders in the New Express reporter phone interview to avoid talking about the involvement of the electronic financial business topics. Online gaming industry has considerable cash flow before, Alibaba launched the electronic financial products "balance treasure" has caused great concern of the industry. Balance Treasure by Alipay and Tianhong fund jointly launched, is a new type of deposit value-added services. The user through the balance treasure can transfer the idle funds to the fund company to purchase the corresponding financial products, not only can get "interest", but also get the bank demand deposit interest higher investment income. And the giant network launched the "Full treasure" and "Balance treasure" has a similar name, whether like the latter with the "class deposit value-added" of the electronic financial properties can not help but let people curious speculation. As we all know, compared to precipitation in the field of electricity in the huge funds, the online games industry also has considerable cash flow. Giant's 2013-year Quarterly bulletin shows that as of March 31, 2013, the Giants ' cash, cash equivalents and short-term investments amounted to 3.0055 billion yuan (about 483.9 million US dollars) as a result of increased cash flow from the company's business growth. In addition, the 2012 China online game Market Annual report shows that at present, China's online game market revenue scale has more than 60 billion yuan, players usually in the account of a large amount of funds (mainly virtual currency). If you allow the player to be able to manage the money through the class deposit value-added service in the online games, the whole industry will produce billions of dollars of extra income every year, which is obvious to both the manufacturer and the player. Not ruled out for new business speculation in addition, Shi Yuzhu itself and the financial circle has a strong source and close relationship, has repeatedly made a number of banks to make big investments. There is also a little interesting phenomenon worth noting, Shi Yuzhu and Ma Yun are very deep in their own friendship, in the business can always affect each other. From the original two people have the favor of the 51.com leading to the former direct investment, to two people to join the Yunfeng fund, there is an amazing tacit understanding and similar. Even two people retire in succession is like a good agreement. Now Shi Yuzhu after the "balance treasure" after the launch of "full treasure", also do not rule out the impact of the other side, with friends in the field of electronic finance two-pronged meaning. However, the current game industry are "game points" and other virtual currency forms, the operation of electronic finance business will also involve virtual currency to cash in, return, and other links, game companies need to obtain the corresponding qualification license. Industry forecasts, taking into account the former Shi Yuzhu with their own retirement for the new game propaganda, the giant in such a time register "full treasure" trademark, it is likely to mean that the online games industry's consumption and payment means to make a new great change.