Giant network relies heavily on "journey" user pay level down

January 18, when the Giant Network Technology Co., Ltd. President Liu Wei in the game industry annual meeting loudly said, "This year the industry ended a high growth era, growth slowed down" when many of the peers also issued the same sigh. The gaming industry is at a stage where, as more and more companies enter, the industry, which is seen as a gold mine, is beginning to show a marked vicious competition: mutual poach between companies, a sharp rise in the number of games but mostly identical, lower margins and a ARPU (per-user average) value.　　At this time, the regulator also launched a real-name management policy.　　The US-listed Chinese concept stocks have a price-to-earnings ratio of almost 16 times times that of the industry's old, single profit model and over-reliance on a game that has left them no room for imagination.　　Is the giant being old, or is the player growing up? Giant Network Technology Co., Ltd. President Liu Wei "Journey" dependency disease in fact, the Giants network is recovering from the trough, the company's fiscal year 2010 in the third quarter is not so ugly.　　But the giant's user-pay levels have been falling. Online gaming industry has become more and more supervision.　　June 2009, the Ministry of Culture, the Ministry of Commerce jointly issued "on the network game virtual currency transaction management work", the same enterprise can not operate the virtual currency of the issue and transaction, and the virtual currency may not be paid to buy in-kind.　　This is to prevent the network game virtual currency on the real financial order may have impact, but for the Giants, but also broke with the gambling nature of the "treasure box" this way of making money, resulting in the two quarters of the Giants reported a sharp decline in earnings.　　In addition, the giant network of income is still heavily dependent on the "Journey" series of products.　　Luo Shi Securities analyst Ningbo said that the current "journey" accounted for 80% to 90% of the giant's income, in addition, the new "journey" is still a 2D game, and the industry trend is 3D-oriented.　　A worrying problem is the "Journey 2", which is now being pinned down by giant networks, but analysts generally doubt whether the game will compete with the old version of "The journey" such as the previous "Green Journey". An executive at the Giants group said, "on the product line we have a series of new products in addition to the journey, both from the research and the agent."　　"Giants are also trying to change the business model as soon as possible to cope with the future trend of the development of online games." No longer addicted to consumers so that all online gaming companies are helpless, the richest and most willing to spend money on the online game of the game addicts, after years of playing the game "Hone", in the absence of newer products, innovative play stimulation, began to reduce the investment in the game.　　Always play the strange, always is the practice level of the game mode has not much appeal.　　Those who indulge in the online games of high school loyal users, although they have entered the job, become more consumer power, but there are more things scattered their time and energy. At present, the domestic company's game play method, profit model are highly similar, leading to a stampede andGaming companies are not making money.　　While consumer behavior has changed dramatically, the cost of research and development of these online gaming companies has also risen tremendously. The giant network has also adjusted options in addition to a pay rise for developers.　　The cost of research and development in 2010 is one-fold higher than in 2009, and this is not the final level.　　It seems that the giant network is trying to adjust its high-end route, and to try to shift from the previous consumption of high-end people to the "small profits and quick turnover" strategy-"Journey 2" is under the guidance of the work produced. (Edit/Xu Mingming)