Giant network to push "Journey 2" 49% share of creativity

"Everyone hold a mouthful, April will not be a holiday, the year to let history total retirement," March 30, the same day, "Journey 2" a group of research and development team members said. One of the background, is the Shi Yuzhu released words: "Journey 2" if online reach 600,000 people, I will retire, not 400,000, I will put the dog "-shi Yuzhu has just been adopted from the hands of Ma Yun-man named" Obama "purebred black shell dog, this only 3 months old little black shell is now very docile,　　During the interview with Shi Yuzhu, the reporters are rubbing against each other in their feet. In fact, after the giant network listing, Shi Yuzhu has been nagging "want to retire", but to "retire", there are two most important prerequisite, one is the day-to-day management of the company, this is a good thing to do, the day-to-day management of the Giants network has always been responsible for the President Liu Wei; second, someone can be in the game planning the role of the Shi Yuzhu,　　This is relatively difficult, because Shi Yuzhu himself is not replicable, but, game planners can be cultivated. This is one of the original intentions of the 2009 giant network of changes began.　　Of course, there are more reasons: Big company disease, lack of creativity under "affluenza", insufficient energy, loss of research team At the beginning of the 2009, Shi Yuzhu began to "lean backwards" consciously.　　At the same time, the giant's several initiatives have been introduced: "Win in the giant" incubator plan, as well as a more thorough "51%+49%" internal entrepreneurship mechanism. And now the giant to push the "Journey 2", is in the "Research and development team holding 49%" within the internal entrepreneurship mechanism, the most successful one of the products.　　If the "Journey 2" success, means that Vice President Guixe led the giant game planning and research and development power has been able to independently, the giant's "internal entrepreneurship" is really called success. 49% share of Creativity 2009, at that time, Guixe, general manager of the Research and development department, with Feng, such as a group of old journey research and development team, biting teeth, "millions of people, hundreds of thousands of, we have a total of 5 million", with the group set up a new company, of which the team accounted for 49% of the equity, the new company is mainly to do "Journey 2"　　Research and development.　　As a result, the giant's internal entrepreneurship in the most complete scene of property reform began.　　The internal industry's research and development team to decentralize to 49%, and the company to maintain 51% of the financial statements of the bottom line, the giant in the support of internal entrepreneurship "property mechanism" changes, is the great determination.　　In the media interview last year, Shi Yuzhu talked about after the listing team "rich" lack of entrepreneurial passion after the worry. "If there is a problem with the research team, it can easily cause irreversible consequences," he said. "At the beginning of the 2008 year, the Giants tried to implement a project commitment system within the research and development team, but the results were unsatisfactory."　　In the 4th quarter of 2008, there was a determination to implement more effective reforms. At the beginning of 2009, began to try to research and development personnel all grouped into small accounting units, they raise part of the funds, plus the company's investment, register a self-employed, arrogant surplusLoss of the company, responsible for product development, product maturity, the giant network is responsible for the operation. A project team to set up a company, the group into a share of 51%, all research and development personnel must pay, occupy the remaining 49% equity. If a project succeeds, developers can enjoy a proportional dividend, and if there is a game that is more than the journey, you can go on the market alone.　　If the project loses, 51% of the group is bound to lose, and 49% of the developers are gone. "As a result, developers are under a lot of pressure." This is the interests of the link, independent entrepreneurial passion is mobilized.　　"In last year's interview, Shi Yuzhu talked about this internal entrepreneurship mechanism. Within a year of the launch of the internal entrepreneurship mechanism, the giant has registered 7 companies within the company, operating under the "Intercompany model".　　"Journey 2" is one of them. , "Journey 2" has begun to have a prototype.　　For the old journey of improvement, is the old journey research and development team has been pondering the matter.　　"It can be said that, if there is no internal entrepreneurial mechanism," Journey 2 will also be introduced, but the efficiency and effectiveness will be the same as now, it is difficult to say ", has been promoted to the giant network vice president of the Guixe evaluation.　　The biggest difference, in the words of Feng, is that the team's "feel completely different", "do their own things that from the heart of entrepreneurial drive", is not the same.　　"Journey 2" team is undoubtedly in the beginning to get the parent company's resources and care, but "this is only temporary", if the game in half a year, the relevant values do not good performance, it will be a new evaluation.　　In fact, for all internal entrepreneurship projects, the Giants give the "policy" is basically, give the first half a year to do, the company during this period of continuous follow-up, collect value, internal evaluation, player feedback, and then assess whether the project can be set up to the level of the establishment of the company.　　Even if the company has run the product, whether the final on the giant platform "push", which still has a number of indicators such as the test.　　At present, according to the "51%+49%" mode of operation of the subsidiary, within the giant has more than 10, some already have medium scale, "Some have made money, dividends are divided into several rounds."　　In Giant network CEO Liu Wei, these are in the "incremental" on the issue, will not affect the growth of the company's existing projects, stimulate the development of entrepreneurial enthusiasm, can be more boutique, existing shareholders will share new profit growth point.　　"Now the situation is that everyone up and down enthusiasm is very high, the project all want to come out, but we are in constant control, some projects also want to press a pressure, grinding a grinding, in order to produce fine," Liu Wei said. "Guixe", "My two-thirds opinion is not accepted", even in the March 21 game on the day before the interview with reporters, in front of Guixe and other people's face, Shi Yuzhu still a bit bitterly however, "to me this kind of renminbi players (willing to pay to become the winner of the game), into the abuse a few times,　　Feeling very uncomfortable. " Strictly speaking, the levy2 Shi Yuzhu has no direct equity, also not participate in the direct management of the game, but the professional players still from time to time into the game experience, after the experience, they put forward a lot of opinions.　　In Guixe's vision, planning "Journey 2", he hopes to do a "no money can play very good" game, I hope that the RMB players and the public can play "fair".　　"This and the history of some of the game's style is different," Guixe also admits that the difference between the two users is very large. In the course of the development of Journey 2, the quarrel between Ji and Shi is often.　　One of the most intense was a Iphone4 cell phone. Compared to the old journey and Journey 2, the two are of great stylistic differences: old "journey" pay attention to PK, "Journey 2" on the PK formula made a very big adjustment; "Journey" focus on high-end players, "Journey 2" attention to the public players, "Journey 2" added a lot of new features, such as manor, pets and other leisure play　　Game online time, "journey" focus on the feelings of the Ashes players, "Journey 2" is more inclined to let players not tired.　　"In the end, who is the dominant opinion, is to use numbers to speak," Shi Yuzhu and Guixe are all learning from mathematics, the value of all agree to be sensitive and attention.　　The most important of all the values, is the loss rate of the player, the most important is five nodes: 1th days, 7th days, 31st days, 61st days, 91st days of the loss rate, it is said that so far, "Journey 2" five nodes of the player loss rate than other game products are lower.　　"Journey 2" in the research and development test, has collected players to recommend and fix bugs up to 7,000, optimize the function of more than 2,800 times, the adoption of the player opinion up to 80%, "player participation" has become the game culture selling point.　　However, the numerical collection and feedback is lagging, always the problem goes ahead, forming a certain scale to rise to the numerical level of performance, which, people's sharpness and forward-looking judgments, is very important. "This is the place where history is always extremely powerful", in this respect, Guixe to Shi Yuzhu is extremely convinced.　　He believes that Shi Yuzhu in the user's psychological grasp, is quite advanced, this aspect is still no one can. 51% of the "gold" lever in fact, before the giant launched the internal entrepreneurship mechanism, in January 2009, the giant has launched the "win in the Giants" plan, the main external platform for online gaming, initially proposed "Once the project is successful, the entrepreneurial team can achieve a maximum of 20% of the profit split", in this process,　　Giant network for entrepreneurs to provide capital, technology, team replenishment, nationwide promotion operations.　　"Win in the giant" Project Once "incorporated" a number of online games companies, including Hangzhou Snow Wolf Software "Fairy Road", as well as once "runaway" giant old will Wuqiang and so on.　　These "incorporation" of the company, some wholly-owned purchase and some holding, some equity. "Now our most agreeable way of cooperation is the giant network 51% Holdings, even if there is a wholly-owned case, the timingMature will also be changed to create a 51% holding mode, "Shi Yuzhu said," So even if there can be listed projects, the team can share enough benefits.　　The design of the shareholding structure can protect the financial rights and interests of the parent company, on the other hand, can give the research and development team the maximum entrepreneurial space, after all, "do the game to have a good team, singles alone do not succeed;" Want to do things to have a good environment, there are technical reserves, logistics support, the probability of being made is big. "A lot of people have a misunderstanding about online games and think that as long as there is enough platform, there is enough promotion and marketing, a game can be successful, then they really do not understand this industry, a game can be truly successful, for example, stable standing to more than 500,000 people, the essence of the game product itself, Wei said. (Edit/Zhang Xing)