Giant network will CHOUPAI TV ads to promote the green journey

Source: Internet
Author: User
Keywords Journey advertising fees TV commercials ad tenders
November 19 Morning News, according to the giant network revealed that the company is Choupai a group of TV commercials to increase the strategy for this year's "green Journey" promotional efforts.  It is reported that this is the first time the giant for this game to start the television promotion method.  Giant network related Personage said, from September to start in the planning "green Journey" television advertising matters, the present form, the main tone has been basically finalized, and has prepared 15 seconds, 30 seconds two time length version. As for the advertising-language topics of concern, the people said they could not disclose too much detail.  Before the industry has been rumored that the giant network chairman and CEO Shi Yuzhu has been hand-picked "green journey" advertising language, the form can be used for reference before the success of health care products advertising slogan. Before, the giant network has played "journey" on CCTV TV ads.  At that time, the advertisement is mainly about the fun style, a girl squinted smile in front of the laptop computer, the end of the film with the Sichuan cavity to bring out the "journey" information. In yesterday's 2010 CCTV gold Resources advertising bid, the giant network to 48.9 million won the news broadcast the third unit of the first option.  Meanwhile, Cheng, executive vice president of Giant Investment Co., said the giant will be spending 200 million of its advertising fee on CCTV this year. "Green Journey" in October this year to start the seal test, the Shi Yuzhu's reflection. The game is pioneered in the industry to focus on the interests of non-paying players and change the free model. According to the official disclosure of information, the "green journey" since the highest number of online people have exceeded 150,000, the number is steadily increasing. (Shu Shi)
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