Giant President Liu Wei: Industry development needs the best quality games to drive

July 28 Morning News, the eighth session of ChinaJoy in Shanghai, giant network president Liu Wei in exchange with Sina technology, said that the online games industry, although there is a slowdown, but still optimistic about the development of the online games industry.　　Liu Wei also revealed that, in addition to just acting South Korea online games "Al Light", there is another agent in the work of localization.　　The following is an interview record: Sina technology: You sina network friendly, we are now in the eighth session of the ChinaJoy scene, very happy to have the giant network President Liu Wei and everyone to say hello.　　Liu Wei: Sina's friends everyone good.　　Sina Science and technology: this year some of the external view of the online games industry some weak, weak, we as the industry's own company is how to look at this problem?　　Liu Wei: the online gaming industry experienced a few years of rapid growth, this year does have a trend of slowing down, we feel very normal, but we still optimistic about the development of the industry, from the company's earnings to look good.　　Sina Technology: We see the trend of slowdown, we have to adjust for the slowdown has not made adjustments in the product?　　Liu Wei: We still adhere to independent research and development, boutique strategy, focus on our advantage resources to do a good job, this is our consistent strategy.　　Sina technology: About the giant product itself, this year's green journey will also launch a data sheet, please introduce us? Liu Wei: The Green journey was last year's ChinaJoy launched a series of products based on the journey. One is to integrate the old journey of the core play, in the business model has a great innovation, mainly to take care of the non-paying and low paying players, the results are very good, the highest online is 460,000 people, this is the introduction of the game this year a very good work.　　This year we will launch a green journey of the information, called "Out riding win", the information film focus on the concept of non-rich players, play with innovation, adjustment, I hope you can try.　　Sina technology: China's online games industry will rarely do the data, in Europe and the United States more popular, why do giants have to do the action of the information film? Liu Wei: Online games are highly interactive industries and products, in doing "the beginning of the journey", history always put forward the concept of continuous research and development, he thought that a good game is changed out, no matter how successful the game or the beginning of the launch is not successful, as long as the team can be carefully based on the feedback of the players, the quality of the game will　　Therefore, each of our games are continuous research and development, continuous push information, hope that the quality of the game in the player's participation, interaction can continue to improve.　　Sina Technology: We pay attention to the giant this year another move is the South Korean online games, we would like to know what the Giants select Agents online on the standard? Liu Wei: or follow the standards of boutique strategy, the giants of the game number is not many, but we hope that each game or from the subject matter, or from the production, the content of the characteristics, as this type of boutique. Now we represent this Korean 3D fighting class Netizen is Korea very good "Al Light", in Hong Kong, Taiwan also operates, and is loved by Chinese players.　　Sina Technology: Is there any plan to agent overseas products?　　Liu Wei: There is also a masterpiece products, also in the intensive localization of the work, will meet with the majority of players next year.　　Sina technology: Our good works moved to the domestic, we will also pay attention to when we put our good works overseas, this aspect of the Giants how to consider? Liu Wei: We also do a lot of work, including the journey of this product before the export to Vietnam, Taiwan, Hong Kong, Russia, in Vietnam to achieve good results, Vietnam is the first two online games, the results are very good. Including giant network launched the web game "Golden Kingdom" exported to Taiwan, China has also achieved good results, and now do export to Japan, Brazil and other jobs.　　Many of its products, including "Giants", the export also very smooth.　　Sina technology: Including exports, including agents, including independent research and development and investment companies, and now for us, what is the focus of the work?　　Liu Wei: The core or independent research and development, boutique strategy this piece.　　Sina Technology: We see these years we support a lot of entrepreneurial game companies, see them now also launched some products, whether the future will be intensified, whether there will be better incentives? Liu Wei: Yes, last year we actually support the work of independent research and development team, external is to do win in the Giants, after the launch of a good result, this year also launched a win in the giants of some works, performance is also very good. For example, the product of the cyclamen. Last year we did research and development adjustment, let the research and development team shareholding, stimulate everyone's entrepreneurial passion, the effect is good. At present, we have set up eight subsidiary companies, some products will also meet with you, including the "Golden Kingdom", including the second half of this year, including next year, a very important work "Journey 2", which is also our very young original team is doing, this is also a very heavy product for the company. This is two of the more important moves we made last year. This year is still doing is the development of the two promotion channel work, because we all know, in fact, in a company, research and development talent is the most important.　　Before they can only through the executive sequence of promotion to achieve their own ascension, now we from the professional sequence, so that they have a realization of self-worth opportunities, after the launch in the research and development staff to react well. Sina Technology: We and a lot of entrepreneurial type of dealing with, in the absence of investment before, there are some other teams also want to enter the online game industry.　　We see the sluggish state of online games now, you want to enter the online games industry, including emerging enterprises, what new suggestions?　　Liu Wei: We think this is a very good future growth of the sunrise industry, but also welcome to the network game with passion, creative young research and development personnel into the profession, we think this is a can realize their own entrepreneurial dream of the industry and the field. Sina Science and technology: When do you think the net swims industry still can be like last year, very hot trend?　　When will the curve reach its peak? Liu Wei: I think itThe capital of the industry is very abundant, the overall development trend is also good. In fact, we still need the industry as a whole to calm down the heart seriously do a good product.　　The development of the industry, or the need for very good works, that is, the so-called fine masterpiece driven.　　Sina technology: You have just said that the funds are very abundant, outside often said we will buy, will invest in making films, these are the latest progress? Liu Wei: In fact, the game industry and the entertainment industry, cultural industry relations are very close, inseparable. For giant networks, we also want to have a horizontal alliance with the industry, including in the future game market, promotion, there are some better means.　　Also do not rule out the future in other cultural areas to do some investment, development. Sina technology: Thanks to Liu, but also hope that the future giants can bring us greater surprises.