Giant strategic investment Director: Online entrepreneurship Don't look for a layman to take money

October 13 Morning News, giant network strategic investment director, won the giant in charge of the Xu Yijan at the 2009 Games Developers Conference in China (GDC) said that online entrepreneurs do not accept the game does not understand the layman to invest, otherwise investors may be from the angel into the devil. Xu contend that China's online games market is far from saturated, the entire industry is still too early, too elementary stage.　　In his view it was a creative industry that could not be monopolized by big companies, and "the results of the 100 million-dollar project are not necessarily stronger than some people in the basement for several years." Nevertheless, Xu contend does not agree with easy to start a business in the online games industry.　　He pointed out that many entrepreneurs do not have a good career planning, many people are to start a business, lack of a corresponding basis for preparation, "failure probability is too big." This January giant network launched the "win in the Giants" online games entrepreneurial platform, up to now has been the project has accepted more than 3,000 applications. And as a winner in the giant's head, Xu contend personally saw the entrepreneurial team over 500.　　He told Sina Science and technology that the entrepreneurial team was more than 90% of the probability that he would fall.　　In fact, up to now there are only 5 teams that have won investment in Giants projects. "Most of the reasons are the lack of experience of the core members," Xu contend further explanation is the main planning capacity is insufficient. Many members of the entrepreneurial team he has contacted have been in business for years, but have never been on the line in a single game project.　　Xu contend that the importance of such experience is greatly diminished, because such people are equivalent to a soldier who has never been to the battlefield. Xu contend that students of science and engineering to do online games planning is more appropriate, because such people in logical thinking and numerical aspects of the ability is very strong.　　He even said, "If you can't find a very powerful member, don't venture out." At the same time, Xu contend that the first product of online games entrepreneurial team can be online even if successful.　　He suggested that you start with the Web game, on the one hand do not need to invest a lot of money, on the other hand can test the team in the numerical balance of ability. When it comes to financing, Xu contend that the business plan has four aspects: markets, models, teams, barriers. However, to persuade Xu contend with a page to prove that they have the ability to create a game on the line.　　"You can have no idea, but you have the ability," Xu said. In addition, he cautioned that the online entrepreneurial team must not accept people who do not know the game to invest, "Once you go a detour they can not only help you, but also may give you trouble." He says these investors look like angels, but they are demons. At the same time, he also reminded entrepreneurs not to make an early share allocation. (Menghong)