Giant three quarterly net profit micro-increase Shi Yuzhu spend money to develop new games

The giant network is preparing for the next generation of blockbuster products, after initially embarrassing the embarrassment of growing weakness. Yesterday (November 17), the giant network reported earnings, the third quarter of 2010, net revenue of 338.7 million yuan (about 50.6 million U.S. dollars), the chain growth of 5.3%, year-on-year growth of 16.7%; net profit of 208.7 million yuan (about 31.2 million U.S. dollars), the chain increase of 12.2%,　　Growth 5.6% The third quarter of the net game from the average revenue of 225.0 yuan per user, online games active pay account number of 1.497 million, the average number of online players at the same time 538,000 people.　　Guicophe, vice president of giant networks, said the Giants ' overall ARPU value (per-user average) remained relatively stable, while the number of active paid subscribers (APA) also increased. Since 2009 in the game to cancel the "Open box" function, the Giants online business has been growing weak.　　In response, at the end of last year, the giant began to improve the charging model, pushing the "small profits but quick turnover" model, at the beginning of success. It is noteworthy that the giant network in the third quarter of 2010, the cost of product development for 52.6 million yuan, the chain increased by 58.8%, an increase of 114.3% year-on-year.　　The company explained that the rise in research and development costs is mainly due to the increase in the pay of research and development personnel, as well as the recruitment of more research and development personnel to support the development of new game projects need.　　Shi Yuzhu in the analyst conference Call said, will actively develop and test product line of new games, such as "Journey 2" and agent of "Al Light" and "Washi wrath."　　Giant network president Liu Wei said, giant network for "Journey 2" prepared more publicity costs. Before, the news said giant network prepared 500 million yuan to promote the "Journey 2". Shi Yuzhu previously also disclosed in micro-blog, "CCTV advertisement bidding, health and online games business total recruit 239 million yuan."　　He also stated that the online games business tender, is for next year the main push "Journey 2" to prepare.　　A few days ago, the perfect time and space also released the third quarter of 2010 earnings, when the revenue received 658 million yuan, the chain growth of 10.8%, due to the growth of operating expenditure, the quarter operating profit of only 212 million yuan, the chain reduction of 4.3%, the year-on-year decrease of 28.8%.　　Perfect time CFO Liu Yongki explained that the fall in total game revenue in the three quarter was due to the "ghost saga" weakening. Earnings figures show that the current number of active paid subscribers (APA) in perfect space-time has fallen by 11%, to its lowest level since the middle of 2007. After the release of earnings data, the perfect time and space share price fell sharply. (Digging the shell net)