Giant wants to monopolize small game Station personal webmaster How to open the situation

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Mention the little game station everyone is not unfamiliar, in our work, life spare time, open a familiar little game site to choose to play a moment flash games is a good choice, it is relying on this concept, to 4399 as the representative of the small Game Station rapid development and expansion, in the internet swept. In fact, there is a "big story" behind the seemingly simple little games station. Take 4399 as an example, it is by our well-known Cai capital, by Hao123 founder Xingping is responsible for operation management, two people strong together, this achieved 4399 rapid success. Subsequently, Tencent as the representative of the domestic Internet giants have also aimed at this piece of "fat", began to dabble in it, founded 3366 small game sites, injected funds and manpower for market competition, a pair of market "boss" posture, highlighting the internet giants for the small game station coveted and ambition.

In fact, before these giants set foot in the small game station, the domestic personal stationmaster already started to the small game station's establishment and the management, early individual stationmaster chooses the Flash small game collection and uploaded to the website, thus provides the small game entertainment service for the Netizen, And from the use of advertising alliances and monthly advertising and the promotion of the game and other ways to profit, it can be said that the Internet giants to the field of involvement so that individual small game owners are facing an unprecedented "survival crisis." In this case, as there is no capital, manpower, contacts and other advantages of personal webmaster, how to open the situation, with the Internet giants in the PK win chance, cut a small game market in a piece of cake?

First, avoid the enemy edge, not with a strong opponent to the positive PK

In the military struggle, the famous tactical thought will stress the face than you have a greater advantage of the enemy, to "avoid its sharpness, weaknesses", "concentrate on the strength of the enemy, each annihilation." "This kind of tactic thought has the very realistic guiding significance to the individual game stationmaster and has the very big superiority competitor to carry on the PK." If we look closely at these competitors, they will find their features: Small game categories are very complete, the number of small games is very large, the site is simply a small game collection of the ocean, showing a wide range of categories, the number of large, large-scale characteristics, this is the internet giants to build the idea and results of the site. But this approach has both advantages and disadvantages.

The advantage is that he can provide users with very complete, very rich games, but we as users experience will feel that the number of these games, resulting in the entire site layout is very complex, the layout of our search for the game caused a certain "visual pressure", people feel not able to, can only casually click to play, This is not a friendly experience for the user. Therefore, as no such advantages of personal webmaster can not go from the scale, the number of competing routes, but to take the "fine" competition route. Pick some of the most common, the most popular, most challenging classic games, the formation of their own small game site, while setting up a good site navigation column, so that users can successfully find their favorite games, do not seek more, but refinement, out of the "differentiated, high-quality" route.

Second, the power to promote, in the promotion of the way to carry out strong innovation

In fact, for these small game sites with internet giants background, they have their own unique methods to promote, and these methods are not entirely applicable to the background of a completely different personal webmaster, so they can not copy the promotion method, not to mention we do not have the financial strength to copy their methods, The acquisition of some of the same game web site traffic, extensive use of flow guidance, etc., these we can only as a reference, research opponents of the common methods of promotion, and then learn from and innovate suitable for personal webmaster promotion methods.

In order to more users than these "big story" competitors, personal webmaster must be in the promotion of more efforts to actively carry out a strong innovation, intentions to promote. For example, for mail promotion, you can use some challenging classic games for forwarding, use can upload the results and play the way to stimulate the user's challenge enthusiasm, so as to motivate them to forward consciously, resulting in a multiplication of traffic; In addition, it can also take advantage of the low-cost, efficient way to write "Murder the boring time of 10 classic websites" This kind of soft wen spread wildly, using high-density forwarding to obtain the effect of soft text promotion, the formation of a sustained and steady increase in the flow of sources. Other aspects, you can actively rely on the strength of friends, through the QQ Personality Signature, forum signature and other ways to play the role of the force, with the strength of everyone to spread, so as to achieve good results in the promotion.

Third, profitable, without hurting the user experience to profit

All do the site must not be inseparable from the topic of profitability, after all, profit is the site continues to develop the power, but also many personal owners choose to do this road to start a business or a part-time job, this is not what to see the light, shameful things, so you must frankly face the profit of the website, Try to find a stable and reliable profit model.

But one of the principles that should be noted when considering a profit model is: for the long-term development of the website, must set a bottom line, to not damage the user's use experience as the principle, not for profit and wantonly use the window, or even a number of window way to profit, this "golden goose" style will directly harm the long-term development of the site , so it needs to be taken seriously and not easily chosen.

Therefore, in the initial development of the site, in the focus on the promotion of doing a good job, the flow is to do, only the flow is to continue to bring profit for the owners of the core. Therefore, in the flow up, you can consider the use of Alliance advertising, monthly advertising This common, can be in the profit and user experience to achieve a balance between the advertising model. Only in the user viscosity has been high, the jump rate is low, it is recommended to consider the use of similar sites, such as the other small game site traffic jump profit model. 33666 Games http://www.2243.com think: As long as we seriously do these, I believe that even in the face of the internet giants with "the story" in the PK, personal webmaster can also be a piece of cake from the market, breaking the giant desire to monopolize the idea of a small game market, For the development of personal webmaster Open a new situation!