Giant's next journey: Online games strategy "small triangle"

When the Shi Yuzhu retreat behind the scenes, what kind of journey will the giant face? Critical moment: April 9, 2013, Shi Yuzhu in the giant network new product "Fairy World" in the launch, officially announced on April 19 resigned as CEO, remain chairman of the post. Giant is going through a founder Shi Yuzhu exit line management, main product online game market drastic change process. Key strategy: Shi Yuzhu's strategy "small triangle" namely "the End Swims" lays a foundation, "the page swims" seeks the growth, "the hand swims" seeks the development. Key choice: Mainstream product "journey" product life cycle of the problem can not escape, while the number of online users, ARPU value has entered the bottleneck. How does the giant explore the market of online games outside the "journey"? Strategy results: In the past, the giants of the "big triangle" that is, finance, health care products and online games to help the giant back to the dead, the creation of 50 billion of dollars of assets. And the layout of the "small triangle" of the expectation, is to maintain a dynamic balance between the three, this elimination of the long, to ensure that the Giants in the market dominate the game. At present, although the market outlook is not clear, but the giant's "small triangle" layout, can bring enterprises to a relatively more secure, more satisfying state. In ancient China, the pillars model was proved to be most conducive to bringing high growth expectations. Like to use "three" to interpret the world's giant network chairman and CEO Shi Yuzhu, is this pillars mode of course fans. He used to rely on health products, financial and network game composed of the "big Triangle" comeback, and maintained a more than 10-year high speed growth; today, he relies on online games in the end of the tour, the page and the hands of the composition of the "small triangle" for the giants of the imperial leadership of the passing of the Enron transition escort. "During the day, the 27-year-old Lu Yang is a B-ultrasound inspector at a Chengdu hospital." In the evening, she is a king, the players are more willing to call her "queen" by the name of the game. In this virtual kingdom, the ' queen ' manages thousands of subjects, all of whom are her loyal warriors. "In a" journey "of the network game kill more than six months later, Lu Yang self-confidence to see such a truth: although this game to the ancient Knight tradition as the background, in fact, the money is in the virtual world of the most crucial factor in walking the lake. "This is the December 20, 2007" Southern Weekend "published a" system "article, the" Journey "description. "Journey" was one of the most popular online games in China, and the player was ruled by a temptation that it implemented. This "system" is hidden, but everywhere. "Without my permission, a leaf in this country will not move," he said. "The words of the former Chilean dictator, Pinochet, many years ago, echoed in the virtual world." "Lu Yang has a good professional education, her husband is a businessman and he has a solid asset. Money has never been a problem for her, but she still indignantly calls some of the people in the game "renminbi players". Although in the game invested tens of thousands of yuan, but she still repeated war repeatedly defeated, because someone is more willing to spend money, also spent much more money. Though everything is virtual, Lu YangShe found a golden road leading to glory and dreams. But as the renminbi continues to accelerate, as many people do, Lu Yang finds that money builds on the path to slavery. Shi Yuzhu is the creator of this game and the real ruler of this virtual world. His spending goals are obvious and the game is designed for the rich. In his game world, the right to meet possessive desires, power desires, legitimate bullying and hurting others must be clearly marked. In the constant controversy and questioning, the Giants rely on the players fighting battles, making pots full of pot. The Shi Yuzhu of the layout "big triangle" is one of the most legendary and controversial entrepreneurs in China. Because of the giant mansion investment mistakes, he was heavily indebted, had to leave Zhuhai, waiting for a comeback. 1998, with the overwhelming "send the brain Platinum" to become a TV advertising wonders, brain platinum to spark prairie quickly occupy the national market, the health care products market top. The success of melatonin has allowed the Giants to clean up their past debts and stand up again. 2001 High-profile repayment, Shi Yuzhu still can not forget the collapse of the giant building when the trough of pain, "at that time is poor, creditor Bizhai, litigation-ridden, account is all seized." "How poor is it?" Just to the executive with the phone all back to sell, the entire company only one mobile phone available, people for a long time did not receive a penny salary. "Giants need to have financial guarantees that need sustainable development. Shi Yuzhu said, "Enterprises do now I feel safe first, development second." Investment finance is the most profitable and safest, and finance can make industry more assured. 2003, Shi Yuzhu will brain platinum and other intellectual property rights and marketing network of 75% shares sold to the Hong Kong-listed four-pass electronics company, the total price of trading is 1.24 billion yuan. The same year, the founder of Huaxia Bank to the Shi Yuzhu transfer Huaxia Bank's corporate shares, resulting in the Shi Yuzhu holds Huaxia Bank stock 168 million shares. Or this year, Feng at a very cheap price of 143 million shares of Minsheng Bank sold to Shi Yuzhu. In short, the Shi Yuzhu spent 300 million yuan to buy the shares of the two banks, soon worth more than tens of billions of dollars, and over time, these stocks can be changed at any time. A man who dies once knows the taste of a crisis. Shi Yuzhu in the giant building crisis to learn three: the first is to keep a sense of crisis, beware of sudden collapse of the company, good preparedness; second, not blindly aggressive, diversified operation should be prudent; third, keep the company's abundant cash flow. Therefore, he was thoughtful, sound layout, that must be pillars to ensure the healthy development of enterprises. Shi Yuzhu selected the third Business Project is the network game. The internet represents the future growth opportunities, Shi Yuzhu from the health care products across the border into the network game to ensure the giant's sustainable development. To this day, the Shi Yuzhu recalls the past eventful, regrets to say, "Look back, this three points to make the most money or financial investment, than the first two add up more, I was the same words ' investment banks lose money I feel not". The journey"Again war famous Shi Yuzhu work focus, the pursuit of ultimate, enthusiastic innovation." Originally Shi Yuzhu is a game fan, in his most unlucky days, he closed the door playing online games to kill time. He said: "Play games, in another society, people do not know who you are, we mix together, are equal, we go to fight together, to play strange, together to bully others, together by others bullying, this equality feeling very good." My favorite role is the Lone Ranger, when a friend needs help. "At that time, he spent four or five hours a day in the grand" legend ", the average monthly expenditure of more than 50,000 yuan, in a top equipment account has invested hundreds of thousands of yuan. Through their own experience, Shi Yuzhu know why people indulge in online games. Because in online games, only you can not think of, no they can not do. You can find the shadow of real life in the game, power, money, color, fight, everything. The reason players indulge is simple: the virtual world can have more than the real world, "Maslow's theory," said five layers of human needs: physiological needs, security needs, ownership and love needs, respect for demand and self-realization of the needs, these requirements in the virtual world than the real world can be better satisfied. The normal nature of the game is "Social + entertainment", as with watching movies, listening to music, the game can adjust the pressure of work and life, the virtual world can fill the missing in reality, can be used to achieve the extreme methods to make up. Shi Yuzhu in the development and promotion of "journey" in the process, did his unique "most": the most Chinese. He was the first to offer free online games. This will enable a large number of unpaid players to mobilize the enthusiasm of the online numbers. "Journey" is known as the cheapest free online games. He is good at figuring out the needs of consumers and trying to meet the needs of consumers. Western online games do not pay attention to power and grade, this is not in line with the characteristics of the Chinese. In addition, in technology, to the player's demand for the driving force to design, to increase the corresponding function, even at the industry's outdated rules and regulations completely broken. For example, the traditional original game, the player to upgrade must play strange, and play strange very tiring, players to the spirit of high concentration, hands non-stop operation, seven or eight hours can not stop. Playing strange too tired, too tortured people, it seems to the natural, is the player into a higher level, must experience the "purgatory." And old history is about to change radically. "Journey" in the players play the blame don't rush, press a key, the computer automatically hit, you can end a cup of coffee stare at it dozen. No, even if the computer shuts down, it can still play. This change alone has been greeted with cheers from the players. Of course, there are hundreds of similar innovations in the journey. Shi Yuzhu has confidently said to the media: "I dare say," Journey "is the most fun of all games, no player said no fun." 2007, the giant launched the "Journey" two years on the occasion, it to 300 yuan ARPU value to the top, become the highest ARPU value of the network game products. Free mode brings a huge number of online people, soaring through the million, pure profit months over billion, so that the giant network only by virtue ofThis product, it completes the NYSE listing. "Journey" Game Let Shi Yuzhu again a war of fame, he himself also among the top 10 of the Hurun list, become Shanghai's richest people. "Small triangle" new challenges Shi Yuzhu Fancy "three", this is his years of thinking habits. As he once led the "three major battles", his comeback after the "three insights", and his most proud of the three assistants, and so on. In the past two years, he has designed and laid out the new "small triangle" of the Network game: "The end Swims" the foundation, "the page swims" seeks the growth, "the hand swims" seeks the development. It can be said that with such a "small triangle", you can bring the giant to a relatively more secure, more satisfying state. Giant side of the world is "journey" laid. September 2011 launched the "Journey 2", hoping to continue the year "journey" of the brilliant, consolidate the market position. Giants in the net income more than 80% from the end of the tour, income stability, "Journey 2" and other new game results are more than expected, peak time to break through the 541,000 online mark, today is still stable in two hundred thousand or three hundred thousand, to some extent, has surpassed the old history of the leading "journey." To explore new players outside the "journey", the giant launched last year's "Fairy World" aimed at the next, the current marketing situation is good, for the giant brought many high level players, but also pushed up the ARPU value of individual users. Because there is no need to download and install the page, it attracts the casual gamers who use the debris-time game. Page tour for the giant's overall strategy to provide business growth, the giant continued to increase investment, the formation of a core team, strengthen strength. Relative to the end of the tour, the ARPU value of the page to grow faster, more worthy of expectation. Giant in 2013 mobile phone game that is the company's "new strategic focus", as the mobile Internet profit model more clear growth, the giant waiting for its eruption. And 2012 China Mobile game Users pay scale survey report showed that the hand tour has reached 5.21 billion yuan last year, a 140.9% increase in the previous year, is expected to accelerate the growth rate in 2013. To this end, the giant will be formed in 2013 2~3 a hand tour research and development team, the overall size of hundreds of people. In order to develop hand-travel faster, the giant's strategy is to accelerate the implementation by investing in mergers and acquisitions. The hand swims is not good, this is the industry consistent view, the hand swims appears to enter the Doorsill low, but it is not simply puts the end Juanping to move, but needs to change the traditional game development mentality. said, hand tour belongs to a new generation of technology, Shi Yuzhu more send hope to the giant's new generation of leaders. "Small triangle" is fastidious is the dynamic equilibrium, guarantees "the separate is solid in the world" the goal. The best hope for the Giants is that in the near future, pages and hand travel can be used to fill the gap left by the expected change in the end-travel revenue. Therefore, the normal situation should be the ratio between the three constantly changing, this eliminate the long, to ensure that giants from the net income, the overall revenue balance, growth and stability. For Giants, the layout is on one hand, and guaranteed as Gemini "Journey 2" and "Fairy world" to achieve their ownRevenue targets are the most important of the 2013. From the market trend of online games, sports games will become a trend, but also will continue to fire for 10 years. The giants of the April 19 this year launched the "Fairy World," as a major game for the pursuit of the fun of the veteran player's game, in the game system and difficulty is not completely take the popular route. Although following the giant network has always been easy to operate the characteristics, but this game is a difficult copy of the hell level. The extremely high fighting rhythm and boss's difficulty is enough to test the player and the teammate's touchstone. Of course, the high degree of difficulty of the copy can be considered luxurious, the game in the same level of the strongest equipment is almost in the copy dropped. For technology-streaming gamers, this is a big boon, and paying players to take advantage of their equipment will probably end up in the fairy world. Therefore, the giant's statement is: "The Fairy World" is dedicated to silk and life. Giant this time is using new products, new marketing model to challenge the game market, whether it will be able to win the non-paying players, the market is not clear. The market area of the network game is many, the more subdivide the more points, each market has its own market value and the significance of existence. "Fairy World" opened up to date, has not yet landed "new tour expectations" Top 10, and these lists, competitive games accounted for the majority, that is, the market is one of the most competitive battlefield. Whether the "Fairy World" with "Journey 2" together to successfully connect the "journey" to share the "journey" the financial burden of the series, it is still unknown. However, as the Shi Yuzhu's collection of mountains, his passion for the "small triangle", should be able to help the new team for the giant's next 10 years of smooth development escort.