Gift area send decoration developer Dark Drop

Early sign up for cash gift area to reduce the expected price of decoration--developers dark to find a survival "Since the registration date until the opening day, can be a day to cash 150 yuan discount, that is, early application subscription, the price fell 150 yuan.　　"This is daxing a well-known property recently started to use promotional stunt."　　Along with the "stability in the fall" of the regulatory goals and most of the housing enterprises in the first quarter of the dismal transcripts, a variety of disguised prices of the real estate emerged in the capital. Grant area to decorate the developer dark drop store after ocean one side last month open average price straight down 4000 yuan/square meters, although there is no large-scale decline in prices, but developers of various nominal discounts.　　Into the April, by the Spring House exhibition trend, developers darkened the "tenant" attempt to expose. In addition to the early application of the price drop 150 yuan in the Poly Jasmine Mansion, Tongzhou a project using the "Sales area in accordance with the use of the calculation" of the dark drop means, that is, the purchase of 80 square meters of usable floor area of 100 square meters.　　In this way, the equivalent of 20,000 yuan/square meters of the average price into 16,000 yuan/square meters. In addition, Chaoyang District East five ring project decimating another city will be launched in the near future 20 sets of special rooms, gifts 150,000 hardcover repair, equivalent to 20,800/square meters.　　It is understood that the project February average price of 24,000/square meters, special room equivalent to a drop of 3000 yuan per square metre or more.　　According to relevant sources, developers few sets, more than dozens of sets of "squeeze toothpaste" like the release of special rooms, the purpose is obvious, is to draw home buyers, for the subsequent large-scale opening of the store.　　Lower the expected selling price new plate low prices in addition to the use of various items of discounted promotional means to reduce prices in disguise, many of the upcoming projects are also taking the "lower the expected price" strategy, low prices into the market.　　To be located in the CBD East expansion area Vanke Blue Mountain as an example, the recent sale of 3rd residential buildings, only 24 sets of listings, the estimated average price 39,800/square meters, compared to the early market prices fell 2000 yuan/square meters, basically back to last November sales prices.　　And another Tongzhou Project Zhujiang International Mansion, after 4 months of extension of the opening, the estimated price from 20,000 to 18,000/square meters. At the same time, once in 2009, "Red through the sky" of the Land King Project Kwong Qu Road, No. 15th, after the storm finally named, and will be 45,000 yuan/square meters of the average price in the recent market.　　This price in the industry seems to be "a lot lower than expected."　　Expert analysis Two Quarter house price drop has no suspense according to the statistics of Jahau institutions, in April, Beijing plans to push the project to reach 34, compared to the March planned opening, but according to the Beijing Real estate Transactions management network released data show that, as of today, April to obtain pre-sale permits only 4 projects. "Developers do not have eight or nine of the certainty is not open." Dongcheng, a market research manager at the Asia-ho institution, told reporters that the new dish has a certain target effect and time limit, if the effect is good, the number of customers to achieve the expected effect of developers, April end of the project or will focus on brightPhase。 Albert I love my family group Vice President Hu Jinghui also said that according to last year's Land turnover rhythm, the two quarter of this year's new supply will be more volume, the provision of protection of housing will be significantly increased. Coupled with the increase in the cost of developers loans, capital chain tightening, the willingness to quickly return is being strengthened, "two quarters of the decline in house prices basically no suspense." Wen/journalist Yang Xino