Gift company website Promotion Planning and implementation

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The initial position of website construction of the gift industry is: to build international gift industry portal, traditional entity gift company and process gift manufacturers interactive E-commerce trading platform. Initial goal: Use 6 months time, the website is built to be the most professional, the most comprehensive and the most promising website of the same type website. Medium-term goal: Use 6 months time, the website transforms to the electronic commerce platform of the professional gift interactive transaction, with the national scope gift source manufacturer various forms of cooperation, attracts more gift resources to join the platform.

Long-term goal: Use 12-24 months time, the website operation is the professional craft gift trade electronic commerce platform, the website plays the electronic commerce product supplier and the intermediary service business dual identity. Website services to advertising fees, merchant service fees, intermediary service fees, gifts to join the project to promote the way. Combined with 4C-oriented website construction considerations: 1, looking for accurate visitors, all from the visitors, is committed to each visitor into customers and consumers; 2, website construction project quantity and function development project should conform to the construction cost budget, not China, also not extravagant burning money; 3,　Consumers in our online platform how convenient how to come, everything to the convenience of consumers or not as the center of the network construction work; 4, the website construction should focus on our brand, image and services and goods to the visitors, but also pay attention to collect feedback information. Stage One: Attention Marketing and promotion

Website strategy will be the marketing strategy through the website construction process, Bayesian classic online gift City Strategy model is: the industry site + Gifts to promote the project, and to make timely updates, planning to launch a series of activities and themes on the exchange of gifts, emphasizing the interaction of the website, easy e-mail promotion e-mail is the most effective way of network licensing marketing. Divided into: Advertising mail, electronic magazine two kinds. The former obtains the first attention through the widespread dissemination mail information, the latter obtains the regular, the directional propaganda effect through the user permission, has the multiplier effect; Search engine optimization statistics show that more than 50% of the spontaneous traffic from the search engine, effective use of search engine optimization is a necessary means of attention to promote, Add search engine should pay attention to the wording and select the good engine, but also pay attention to the regular follow-up to add effect, and make reasonable amendments or supplements.

Information Platform Release

The Bayesian classic online gift network www.bxjp.net existing special gift information to sign up to the major information publishing platform, not only can improve the level of awareness of the industry website, but also can directly find new business opportunities or traditional customers and cooperation opportunities, in the process of website promotion play attention marketing and actual marketing two roles.

Advertising strategy

Advertising is a powerful means of attention marketing and promotion, including online advertising and internet advertising, online including paid advertising, exchange ads, friendship links and other methods, the Internet ads do not repeat