Gionee released E7 Black War millet: Qualcomm support

Wen/The late 2013 to the beginning of 2014, accompanied by the release of 4G license, domestic mobile phones are ushering in a new "release tide." and has been downwind of millet, finally ushered in a new round of siege opponents. Domestic first volume production 骁丽 800 series MSM8974 AC processor, first Leica 16 million M8 rear camera, ov 1/2.3 inch Super CMOS sensor, 5 mode 15 frequency 4G mobile phone ... November 26 night, Gionee in Shanghai released the latest flagship mobile phone elife E7. When the Gionee group President Lou Weibing in the press conference to display a variety of hardware parameters, Amigo 2.0 OS features, PPT and Apple, Samsung, Sony products horizontal contrast, pull up the partner Qualcomm, such as the big guy platform, fans of the fan bursts of cheer, the writer trance back to the illusion of millet conference. "To millet anti-millet", this is Lou Weibing one months ago to the author elaborated "Attack mode". Now, this is becoming a reality: more fever than millet hardware, more Birejun to supply chain, faster than the production of WA. But are users and traditional channels buying it? After the press conference, has been the evening of the Shanghai Beach 10 o'clock, Gionee chairman Liu Lirong, President Lou Weibing accepted the author interview. The following is the information dry goods: 1, as a traditional mobile phone manufacturers, Gionee has recognized that the traditional mobile phone mode is being overturned, using the Internet thinking mobile phone only have the future. But the individual electric business channel also has short board, Gionee Future wants to walk is the line brand franchise (flagship store, store, franchise store) + Electric business Channel mode. 2, mobile phone is only a form of mobile terminal products, wear equipment, related accessories is also a big business, need to establish a mobile internet platform to connect it with each other. 3, the Internet is not only a sales channel is also a marketing channel, product project, iterative updating needs of users to participate constantly, the traditional handset manufacturers "engineer thinking" must be abandoned. 4, elife E7 will be the first in the Internet channels, including the cat, Jingdong, Suning, Xun and other third-party electric business platform. Gionee traditional channels throughout the domestic three or four-line market is certainly "uncomfortable", but the traditional channel does not change only failure. Gold at attention to persuade channels from the traditional hardware agents, to brand service providers change, that is, online and offline combination. 5. elife E7 is the first flagship product to adopt a Qualcomm platform, and the two sides began contacting each other from 9 months ago. As a shipment of only 20 million units of domestic mobile phone manufacturers, Qualcomm attaches great importance to this, will Gaotong Dragon 800 series MSM8974 AC chip domestic first right to the Gionee, and guarantee supply. Gionee in order to ensure the rapid introduction of Qualcomm platform products, two months prior to the resident engineers at Qualcomm San Diego headquarters for research and development adaptation. 6, from the Lycra 16 million M8 rear camera, ov Company 1/2.3 inch large CMOS sensor, or with Qualcomm MSM8974 AC processor adaptation, Gionee have adopted a "custom" strategy. The advantage is that the supply of spare parts, to prevent the domestic competitors to follow up, but this requires product research,Risk control, upstream supply chain, and sufficient shipments and profits as a guarantee. Millet and other companies can only do "incoming assembly" this stage. 7, Gionee current international market and domestic market shipments of about 3:2, the largest overseas market, mainly in South Asia, Southeast Asia, Africa and Latin America market. I also found in the scene from Pakistan, India, Turkey, Portugal and other international channel agents. Gionee before E3 overseas sales are 4-5 times the domestic, E6 current sales of about 1 million units, and E7 target global sales of 2 million units, overseas shipments to more than domestic. 8. The "patent" war is a compulsory course for domestic mobile phone companies to expand overseas. South Asia, Africa, South America and other regional market patent war is not frequent, suitable for domestic mobile phone manufacturers overseas "pathfinder." But after all the big will enter Europe and the United States and other developed markets, this time to do "pay tuition" preparation, and accelerate their own patent accumulation, and participate in the "patent pool" cooperation between manufacturers. 9, elife E7 is equipped with Qualcomm MSM8974 AC solution, support TDD/FDD, such as 5-mode 15-frequency standard, and the first 4G mobile phone sold in China, but also the first high-end products in China Mobile 4G commercial, cost-effective products. In 2014, the gold legislature launched its subsidized products in cooperation with operators. A detail in the press conference, there is a detail worth pondering: Gionee President Lou Weibing invited Qualcomm Senior vice president and Greater China President Wang together to elife E7 "platform", which is also 骁丽 Dragon 800 series MSM8974 AC processor first in the domestic volume production flagship model. Lou Weibing Wen Wangxiang: "Some domestic manufacturers say 骁丽 800 chip impact on mobile phone volume production, can we guarantee supply?" "Wang replied:" There is no problem, 骁丽 800 series is currently available to ensure availability, especially for Gionee ". Well, in the five-magnitude north of Beijing, tonight, and two big guy "in the gun": Since the release of the 骁丽 in January this year, 800 chip has been able to guarantee supply, Ying WA Tatsu monthly capacity of more than million, that has been released more than 3 months of millet 3 why the delay? Also claimed 80% 骁丽 Dragon 800 chip to own a domestic handset manufacturer, where face to put?