Give power to the festival online shopping, industry chain needs to be improved

In recent years, E-commerce website business growth rate of more than 80% annually. As the mainstream consumer group of society, online shopping has become an indispensable part of their lives. The last day of Singles Day, just the end of Christmas, as well as the upcoming New Year's Day, a wave of holiday shopping is coming to us. 2010 years of hot words "to power" to describe the festival online shopping, personally think it is very appropriate. But what is the service and quality behind the holiday net shopping?

According to the latest monitoring data released by Http://www.aliyun.com/zixun/aggregation/7732.html >, the number of Chinese online shopping orders reached a record 380 million in the third quarter, up about 50% from the same period last year, , Consumer-to-consumer and Business-to-consumer online purchase orders reached 330 million single and 57 million respectively. In particular, it is worth mentioning that, November 11, 2010 Singles Day, Taobao mall launched "Singles Day 50 percent promotions" activities, only November 11 a day to attract more than 20 million netizens to participate in nearly 200 stores of the total daily transaction million, Po Mall close to 1 billion per day transactions, Only this day's sales are equivalent to the domestic department store daily maximum sales of 2.6 times times.

Taobao Mall held this to the force of the "singles festival 50 percent promotions" activities, to the market and even the whole network shopping industry dropped a blockbuster, but also set off the festival network shopping tide. Many companies have smoothed their sleeves and want to get fame and fortune in the holiday shopping. Although Christmas is not our Chinese traditional festivals, but businessmen have to resort to the use of festive stunt big promotional activities, all major sites have blown a variety of "discount wind."

According to He Yi understand, Taobao Mall "Singles Day Activities" In fact, there is a series of preheating, the beginning of the first half of the month Taobao Mall began to smash ads, it is said to spend up to billions of dollars in advertising, all investment for the day of the Singles Day concentrated consumption of energy, but, because promotional activities focused on November 11 this day, Lead to the "explosion" of each link, from the supply chain to the logistics system, and then to the payment system is not smooth.

Near the end of the season, coupled with the festival "piling up", the net purchase of the first to bring to everyone is the speed of the Express is slow, many forums have appeared netizens "drying" the logistics speed of the post, express change "slow pass", reflects the emergence of a series of problems, but also need to

At the same time, many discount products, although "the surface is very beautiful", but in fact, "false discount", the use of the first price and then discounted the way to attract customers ' eyeballs, but also need to buy carefully.

Have to say also has the net buys the security and the Post-sale service question, seems every time talks about the net buys must say the net buys the security or the Post-sale aspect topic. Year-End market chaos, online shopping security and be pushed the cusp, with poison seconds kill, posing as a third-party payment platform to get user information, product quality assurance, no guarantee after sale ...

He Yi Friendship remind, festival online shopping promotion is not "heaven off Pie", in the face of "time limit", "second Kill" and other key words, we should also ensure that the perceptual consumption of their own rationality. Especially in the face of today's "outbreak" of the trend of online shopping, the choice of higher quality of service business is every consumer needs careful screening first. At this stage, the number of online shopping and payment of phishing sites has been high for a long time, this phenomenon also illustrates the protection of the legitimate rights and interests of netizens, to build a credible e-commerce chain has no delay