Glacier Network Vice-President Jiangkaide: To create a successful online game has three

September 27, 2010, the Shenzhen Glacier Network held a press conference, announced the independent research and development of the 2D Fairy Game "expedition ol" will be officially tested on 30th. According to the Glacier network official revealed data, in the open testing phase, "expedition ol" online number of the highest has exceeded 200,000. Although can not be compared with "World of Warcraft" and other popular games, but as a new game company's first work has achieved such achievements, it is rare.　　In this respect, Glacier Network Vice-President Jiangkaide said, a game of success is not accidental, but to cross three, "expedition ol" did, so achieved the present results. "Products to do fine" "online games products and other types of goods do not have the essence of the difference in the technical difference between the premise of a small amount of social necessary labor time, the more refined degree of commodity, the higher the corresponding added value will be higher!" "Jiangkaide said," "Expedition ol" from the project to the final investment in the market, a total of more than two years of time, in this period of time, glaciers always adhere to independent research and development, two years time, a total of eight software copyright, the game plot content set several easy to its draft, the total number of words up to millions of, after a period of up to 20 months of testing , the present "expedition ol". "It is understood that" expedition ol "from the project to the test, but after a lot of adjustment and correction results. From each of the underlying data of the discussion, each plot task of the deduction, the experience of each play and so many aspects of the start, looking for a bug, and on this basis for repeated discussions and changes, as far as possible "expedition ol" to achieve perfection. "In the process of product development, we attach great importance to the views of the players, often held a player meeting, the company's main leadership and" expedition ol "cast members will participate in meetings and players to communicate and communicate, combined with professional and unprofessional opinion, the product will be fine, so that you can get the affirmation of the player! "Operation to be intimate" "The spirit of intimate operation is the essence of the user-oriented service concept, this slogan everyone can shout, but really can put into action how many?" "Jiangkaide that to achieve true intimate operation, the core of the place is to protect the interests of the players, and the assessment of the operation of the eligibility criteria is also the number of complaints and whether the players can promptly handle the complaints." "Turnip greens, each of their own, a game can not meet the taste of all players, however, when the player complained, how much time to deal with complaints, can be handled to what extent, the player is satisfied with the handling of complaints, whether it will repeat the complaint, these are considered the importance of the operation is intimate standards! "To truly intimate service, in fact, is a very cumbersome project, not only need to cultivate the operation of customer service staff of the professional quality, more important is to the player's complaint classification and collation, and to analyze, find the law, and timely feedback to the relevant departments, the operational strategy for timely and effective adjustment,　　is undoubtedly to create a successful online game of the second hurdle. "Promotion should be precise"Quasi, in fact, contains three parts of the content, first of all, advertising to achieve accurate delivery, followed by the market to precise segmentation, and again the market personnel to the precise division of labor! Jiangkaide said advertising accurate delivery is based on the precise segmentation of the market, to do this is not easy, this needs not only the product has a very clear orientation and positioning, but also through market research to promote the program to adjust timely, these need money, how to control costs, is a problem that the marketing personnel urgently need to solve.　　It is not possible to take the precise segmentation of the market for granted, because some of the markets that are taken for granted do not exist in real life, or you simply cannot reach the market requirements. "In advertising, the most need to see the audience, not traffic." Some media flow is very large, but the registration of the conversion is not high, even enter the game, the late retention rate is also very low, which on the marketing staff of the media analysis ability to put forward requirements. The frequency of advertising is also very important, the economics of the marginal cost and diminishing marginal returns of the law tells us that in the advertising, high-frequency display is not necessarily a good thing, even eating and sleeping are boring time, not to mention is watching ads?　　Jiangkaide said. "Market personnel division of precision is an internal management problem!"　　"Jiangkaide that the precise division of labor in the market is an important part of precision promotion, from the media, copywriting, marketing planning, guild and other aspects of co-ordination and segmentation, market personnel, mutual support, so that the entire promotion team to form an organic whole." Jiangkaide said, refined products, intimate operation, precision Marketing said that although some general, but it is also to create a successful online network insurmountable three, "expedition ol" These three have done, so achieved a more satisfactory results. (Digging the shell net)