Global Domain Name resource emergency: Discussion on COM top-level domain name protection policy

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The global Internet has been developed outside the system, the situation is gratifying, but "the anxiety of survival." Rode Bextom, the chief executive of ICANN, the Internet domain name and management agency, said on May 13 that as the number of devices connected to the Internet soared, Internet domain names were at risk of being run out unless the organization developed a new version of the Internet Protocol.

Bextom said that the current "Internet Protocol Fourth Edition" (IPv4) address only 8% or about 9%, so need to release the sixth edition (IPv6) standard as soon as possible. Meanwhile, Ericsson CEO Vestberg Hans Vestberg earlier this year predicted that by 2020, 50 billion devices will be connected to the Internet.

Data show that the Internet has been using the IPV4 standard since its opening to the public in the 80 's, which supports only billions of IP addresses, while IPv6 can support trillions of. In addition to computers and mobile phones, the current cameras, music players and video game consoles and other devices are supporting the Internet, each device needs its own IP address.

Internet people will contact the domain name, such as news enthusiasts will remember sina.com.cn, looking for things will visit baidu.com and so on. With these domain names, we do not have to memorize boring, cold IP address, removed because of changing the address of the server to change the trouble; with the domain name, businesses have the use of the Internet to attract eye-catching, brand name to mark their products and views of the great opportunity. It can be said that there is no domain name, there is no modern internet.

But according to CNNIC latest statistics show that the total number of netizens in China has reached 404 million, China's domain name-related industry scale of more than 4.2 billion yuan. By the end of 2009, the number of domestic web sites reached 3.23 million, an annual growth rate of 12.3%, these figures reflect a huge IP address and domain name demand. Because, industry insiders remind, now is the domain name registration and investment of good timing, in the current scarce resources should seize domain name registration of the perfect opportunity.

However, the relevant authoritative survey shows that our users of the Domain name awareness and protection is still relatively weak, domain name registration volume permeability is relatively low, many small and medium enterprises and entrepreneurial individuals in the intangible loss of business interests and opportunities. Protection of domain names, protect their own brands and interests, has become a large number of enterprises must pay attention to the important task. Over the past 15 years, China has been a number of domain name conflict cases, happy and thousand oak domain name lawsuit is a more typical example.

The industry said that defensive protection, is the enterprise in the relevant domain name registration, synchronous register a lot with the domain name closely related to the domain name, to avoid unnecessary trouble later, this phenomenon has been very mature abroad, the current domestic enterprises in this regard is just beginning. The other is the brand name protection, this domain name refers to the enterprise at the beginning of the binding of the relevant domain name, in the promotion of the brand at the same time also in the promotion of the domain name. This kind of domain name promotion must require enterprises to do very well, otherwise it will bring a lot of trouble to the enterprise.

As a well-known domain name registrars, China Connaught Network to remind the broad masses of enterprises, the development of domain name protection strategy should be able to, for the enterprise is not capable of comprehensive protection, the domain name can be selectively registered protection. At present, COM, net, org domain name has become the best choice of enterprise Domain name strategy. To foreign trade business-oriented enterprises, should be proactive, as far as possible to protect the relevant domain name corporate brand, for the future smooth development of global E-commerce play a solid foundation.

Article Author: China Connaught Net www.nuo.cn, reproduced please indicate the source, welcome you to communicate together, thank you!