Global E-commerce sales rise 17% from last year

Beijing time June 28 Morning News, market research company emarketer Thursday reported that the global e-commerce sales this year will reach 1.2 trillion U.S. dollars, a 17% increase than last year, including the Asia-Pacific region, the highest growth.

The report noted that sales of E-commerce in Indonesia this year will be higher than in any other country, is expected to reach 71.3% to 1.8 billion U.S. dollars. In contrast, the e-commerce market in China than Indonesia 100 times times the growth of the Chinese market will be the second highest, is expected to reach 65.1%, the market amounted to 181 billion U.S. dollars.

Overall, the Asia-Pacific region's 2013-year E-commerce sales are expected to reach $388.8 billion trillion, up nearly one-fourth from 2012. The growth rate is higher in the Middle East and Africa than in the Asia-Pacific region, the world's smallest e-commerce market. E-commerce sales in the Middle East and Africa are expected to grow by nearly one-third this year to $27 billion trillion.

The North American market is still the world's largest e-commerce market, the total market is expected to reach 419.5 billion U.S. dollars this year, but as the world's most mature market, its growth rate will be the slowest, is expected to increase this year to 12.5%, compared to the global average low of about 4.5%. At the same time, Europe is growing at a slower pace, with a growth rate of 14% this year and a total market of $291.5 billion trillion, with growth expected to drop to single-digit numbers by early 2015.

EMarketer expects the Asia-Pacific region to become the world's largest e-commerce market by 2014. (Tangfeng)