Global Electricity Distribution Survey: The Americas do not seek fast map cheap

Absrtact: "Editor's note" The growth of online retailing around the world drives the diversified development of the logistics distribution mode, but the expectation value of the logistics distribution is different because of the development degree of each regional market and the construction of infrastructure. Recently, foreign right

"Editor's note" The growth of online retailing around the world drives the diversified development of the logistics distribution mode, but due to the different regional market electric quotient development degree and the infrastructure construction difference, its expectation value to the logistics distribution also has the difference. Recently, the foreign authoritative market research organization YSTATS The global Electricity market logistics and distribution development Survey, the results show that Asian online shoppers to the highest delivery time, the European and American consumers more value diversification, customized logistics and distribution services.

According to the Billion power network, since 2009 Amazon launched the day service, many of the world's electric players and multi-channel retailers have been following this pace, such as the United States, Google Shopping, Nordstrom, EBay, Wal-Mart, Britain's Net-a-porter, India's Snapdeal, China's Jing Dong and so on.

However, research shows that most online shoppers look forward to free delivery or pick-up services compared to the day of service delivery. One obvious trend is that retailers are developing their own logistics distribution networks, moving their logistics centers closer to consumers and increasing the distribution services of nearby stores. Through these actions, merchants are gradually involved in the field of DHL, UPS, FedEx, DPD and other logistics companies or transporters.

According to the regional market, the demand of the online shopper for the Logistics distribution service and the actual development of the local logistics system are different.

1, North America: Do not seek quick map cheap

More and more businesses began to provide free distribution and service on the day, big businesses even developed their own distribution team. Delivery has become a trend for marketers, though less than 10% of online consumers say that the day's service is the most critical factor in their internet purchases. More results show that for North American consumers, free or lower-priced distribution services are the most important consideration in the online shopping experience.

2. Latin America: for free Shipping

The market faces different logistics distribution problems. In Brazil, logistics is dominated by the postal system, and the biggest challenge is consumer dissatisfaction with the demand for free shipping and the delay in logistics delivery. In Argentina, where more than half of online shoppers choose to deliver, One-fourth of online shoppers choose to pick up their own goods from nearby stores. In Mexico, where online shoppers value free distribution services, more than half of online shoppers get together for free shipping, and online retailers that offer free shipping are also getting bigger sales growth.

3, Central Europe: day Up is standard

European online shoppers also generally fancy free distribution services. Two-thirds of German, Swiss and Austrian consumers are looking to achieve free distribution online shopping experience. While consumers prefer free distribution within two 3rd, delivery is still standard for German online retailers. At the same time, the high cost of distribution has become the main reason for German consumers to give up online shopping.

4. Western Europe: Post is bigger than express

Online shoppers in the UK are looking for more distribution options, and free distribution services are also a key factor in their decision to buy. In France, the postal system is currently the leader in the logistics services of the consumer electricity market, with one-third of French online shoppers opting for online retailers offering fast delivery services. In Spain, the long distribution time is the reason why 20% of consumers close their online shopping carts.

5, Eastern Europe: express more than postal

Russia's logistics and distribution business has grown rapidly, with most of its growth coming from courier companies rather than postal systems. On delivery time, half of the Russian online shoppers want to be delivered in a week, but in fact, more than one-third of online shoppers will have to wait a few weeks to receive a purchase, and more than 10% will have to wait a few months to receive them. Most Polish online shoppers receive internet purchases within a few days, but they generally say the cost of delivery is too high. In Turkey, the option of door-to-door is why consumers choose to shop online. In Ukraine, the vast majority of online shoppers like to go to the Express company, post Office or physical store to pick up the merchandise.

6, Northern Europe: can accept slow as long as cheaper

Door-to-door is the most popular logistics service option in Scandinavian countries, and online shoppers are also willing to accept delivery services for a few days for lower costs.

7, Asia: Quick! Fast！ Fast！

Asian online shoppers seem to pay more attention to the pace of logistics than the US and Europe. 20% of Japanese online shoppers believe that fast logistics and distribution services are one of the most important factors in choosing a net purchase. From last year's situation, one-third of consumers said they could receive the goods 3 days after shopping online, while more people received them in a week or so. In addition, most Japanese online shoppers want to have a designated delivery time option.

In South Korea, the logistics distribution of the consumer electric dealer is an intense competition area of online retailing. Last year, most of Korea's manufacturers of business orders to provide door-to-door service, almost all by courier companies, postal services accounted for less than 1%.

In the fast-growing China business market, logistics and distribution competition is very fierce, both local and international operators and retailers are scrambling to provide more choices and faster delivery time. Moreover, most Chinese online shoppers use free shipping as a key factor in the distribution of consumer electricity.

In other Asian countries, despite the poor logistics infrastructure, a small number of large online businesses in India launched the day's service earlier this year. In Indonesia, less than 20% of online shoppers enjoy a free internet shopping experience, compared with more than One-third in Singapore.

8. Middle East

Major manufacturers in the Middle East are facing delays in distribution, with the longest distribution reaching 30 days. "Free Shipping" and "delivery on day" are also the two most important logistics service options for Middle East online shoppers.

9. Africa

The distribution of the consumer electric dealer is seriously hindered by the backward logistics facilities, but the demand for fast and economical distribution service drives the development of logistics. In Egypt, the delay in delivery time is a problem for 10% of consumers. Similarly, in Morocco, distribution concerns are also why 25% of consumers do not choose to buy online. In South Africa, the problem is also remarkable, with more than one-third of consumers saying that delivery time is the biggest obstacle to online shopping.