Global cross-border electricity trader enters the high speed development period, our country cross-border electricity business business opportunity is huge

In recent years, e-commerce has developed into an important basis for global consumption integration, especially in the "Cross-border transaction" and "electronic commerce" under the pull of dual-engine, Cross-border electric power business, in the global scope into a high-speed growth period. September 7, the 13th World Business leaders Round table organized by Xiamen Trade Promotion Conference was discussed with the theme of "Commercial innovation and Cross-border cooperation in the era of electric business", and the business leaders from China and foreign countries discussed the new living environment of enterprises in internet era and the internationalization of Cross-border electric power companies. Hope to be engaged in cross-border electricity business of Chinese enterprises to provide cross-border cooperation, innovation and development of new ideas.

Global cross-border electricity trader enters the high speed development period

In recent years, the Cross-border electric power companies to open, multidimensional, three-dimensional mode of multilateral economic and trade cooperation to broaden the path of enterprises to enter the international market, the small quantities, many batches of "fragmentation" features effectively adapt to the development trend of international trade. As a result of saving a large number of intermediate links, cross-border electricity dealers effectively reduce product prices, so that consumers have greater freedom of choice, no longer subject to geographical constraints. In addition, associated with the logistics distribution, electronic payment, electronic certification, IT services, network marketing, etc. belong to the modern service industry content, these unique advantages, have greatly promoted the high-speed development of the Cross-border electrical business.

The 2014 annual global cross-border electricity business Report, published by Ystats, a European authoritative E-commerce website, shows in the 2013, the top six countries and regions were the United States, the United Kingdom, Germany, Scandinavia, the Netherlands and France, and the first six countries and regions were China, USA , Britain, Germany, Brazil and Australia.

A survey by Nielsen Company in the US, UK, China, Australia, Brazil, Germany and other markets showed that 93.7 million of consumers from the six major markets in 2013 spent about 105 billion dollars on Cross-border electricity dealers. Among them, China's consumer cross-border online procurement of up to 35.19 billion U.S. dollars, engaged in cross-border electricity companies about 200,000.

The United Nations Conference on Trade and UNCTAD (UNCTAD) predicts that in 2015, Cross-border electricity dealers will account for 30% to 40% of total world trading, which is likely to continue to climb in the next few years.

China's cross-border electricity business has great business opportunities

According to Xiaodong, Deputy Secretary-General of Ccpit and Director of office, China's e-commerce industry has developed rapidly in recent years. 2013, China's e-commerce turnover exceeded 10 trillion yuan, an increase of 26.8%, of which the network retail sales over 1.85 trillion yuan, an increase of 41.2%, China has become the world's largest network retail market. As an important part of e-commerce, cross-border electric power has become the fastest growing area of China's foreign trade, with China's cross-border electricity trading turnover of about 3, 1 trillion yuan in 2013 and over 5 years maintaining a composite annual growth rate of more than 30%. As a strategic emerging industry, e-commerce has played an increasingly important role in transforming the mode of economic growth and promoting industrial transformation and upgrading.

"The number of online shoppers in China in 2013 was 332 million, the equivalent of the United States population, while internet use was 632 million, with huge potential, and the figure continues to rise with the modernisation process." "China has overtaken the US to become the world's largest online retail market," said Netconcepts, founder and CEO of China, "and in 2013 China's online retail market was trading at a scale of 1.8 trillion yuan, reaching 2.4 trillion yuan this year and 4.4 trillion yuan in 2017, which will bring huge business opportunities to Chinese and foreign enterprises." ”

Furdonson, CEO of the Anglo-Chinese trade association, said, "No country in the world has developed as fast as China, and many British brands are looking forward to entering China." Some SMEs are limited by the shortage of funds, and E-commerce provides them with a viable way to enter the Chinese market. ”

Shenzhen Hand Quartet Information Technology Co., Ltd. Senior vice President Li Yuheng said that the traditional foreign trade has long proven that China's manufacturing in the global industrial chain with price and cost advantages, Cross-border electric operators just put the original line of things on the line, our original cost, price advantages still exist. At the same time, with the rising national income level, the Chinese people's purchasing power is more and more strong, more and more need foreign high value, high quality and safe products. Therefore, both in terms of imports and exports, cross-border electric commerce has shown a very large demand, this demand can effectively stimulate the development of cross-border electricity dealers.

Cross-border "Direct" trade remains a bottleneck

Because our country in the payment credit, the purchase cost and the efficiency, the short delivery time and the small quantity order, the sale returns the Exchange service and so on aspect uneven level, in the enterprise faces the development opportunity, simultaneously, the Cross-border "direct" trade still faces many bottlenecks.

"Cross-border online wholesale and retail demand for talent in languages, logistics, markets, technology, operations, and so on, and these talents are scarce in China," he said. "said Chamber-of-commerce, a joint initiator of the Global Association of Cross-border Electric dealers.

British Union Jack Marketing company director Nigel Sims said. "The core of logistics is credit. The establishment of credit is the result of long-term integrity cooperation. ”

"There is a whole world of different payments, logistics and consumer demand, and exporters need global vision and localization strategies." "Orchid Pavilion Set potential vice President Shong said. As China's Cross-border e-commerce success, LAN Pavilion site has more than 20 languages, customers distribute more than 200 countries, 98% of income from overseas markets. Shong that China's manufacturing in the cost control and production efficiency of the world invincible, but in packaging, product specifications, product details, how to impress consumers still need to work hard.

Xiaodong said that China's e-commerce industry is still in the early stages of development, enterprises disorderly competition, product quality and corporate credit problems, logistics needs to improve, the lack of professional personnel and other issues more prominent, strengthen policy support and industry management is very urgent. He suggested that first of all, we should pay attention to market demand, innovate business model and improve service quality, secondly, we should further develop international cooperation, take positive lessons from advanced experience, and strengthen industry self-discipline, pay attention to its own reputation accumulation and brand building.

In addition, representatives of Chinese and foreign electric business enterprises also noted the rapid growth of the two or three-line city consumption capacity. "First-tier cities have strong consumer brand awareness and high consumption capacity." But I have noticed that China's two or three-line cities are very promising. The consumer consultation in the two or three-line city is not as developed as the first-tier cities and the logistics construction is incomplete, but their growing consumption ability is not to be neglected. "Nigel Sims said. Reporter Zhang Xinhangbo smell Guo Yan