Global High street fashion brand Topshop officially landed in China

Absrtact: September 3 News, following Zara, HM to enter China, the global high street fashion brand Topshop also officially landed in China. Shang Network announced September 10 Topshop will officially in the Shang goods network began to sell. Domestic consumers will be able to get the first time in sync with the UK, the latest in the season

September 3 News, following Zara, h&m into China, the global high street fashion brand Topshop also officially landed in China. Shang Network announced September 10 Topshop will officially in the Shang goods network began to sell. Domestic consumers will be able to get the first time in sync with the United Kingdom, the latest Topshop fashion products, the next month will be launched 1000 new models.

Shang Network CEO Zhoshi said, self-confidence Topshop can do well in China, at the same time also has the ability to be the most powerful trend of the current wind into China's 400 cities, which will create a new generation of fashion enthusiasts.

Philip Green, founder of Topshop, said that the reason why we chose the Philip as our partner in China was because they showed us strong market insights and the ability to operate and build brands. We need further global expansion, which can be achieved through Chinese online sales channels, while also bringing our products to the world's most promising and exciting consumer markets.

It is reported that Topshop was founded in 1966 in London, Britain by the British Princess Kate such royal nobility, and Madonna, Beyonce, such as the pursuit of international superstar. Currently, Topshop has more than 500 outlets in 37 countries, including 300 fashion outlets in the UK. The world's largest Topshop flagship store, located on Oxford Street, a prime location in central London, has an area of 90,000 square feet, a total of 5 floors and more than 200 changing rooms, with 1000 employees serving more than 80,000 shoppers a week.

It is reported that in 2011, the United States and Senma and other apparel groups have been to the United Kingdom and Philip (Philip Green) to meet, hoping to become Topshop in China's partners. Yintai Group has also been closely linked with Topshop, hoping to bring it into China. But it didn't happen in the end.

At present, the product online line products are mainly fashionable and luxury brands, has won the hundreds of famous European and American brands and designers signed the distribution of brand licensing, most of which are the only authorized in China, including the United States brand Dvf,tracy Reese, Milly, Stuart Weitzman, Italian brand red Valentino,m Missoni, Sergio Rossi, and British brand L.k.bennett,alice by Temperley.