Global marketing Director Tri Dongyuan to the "First financial daily" reporter revealed

Yesterday, LG display (LGD) global marketing President Tri Dongyuan in the "2014 China Intelligent Television and intelligent Display Peak Forum" during the "First financial daily" reporter disclosed that LGD second OLED (organic light-emitting diode) TV panel production line will be produced in the second half of this year, Next year OLED will account for 10% of the LGD TV panel shipments.

OLED is considered as the next generation display technology, because of the light, so lighter than the LCD panel, thinner, more dazzling color, more easily curved, side look no color decay phenomenon. However, due to the current high price of OLED TV, and 4K (Ultra High-definition) LCD TV, the performance of improved price, recently the other side of the Korean board giant Samsung has suspended the OLED TV panel expansion plan, in the high-end TV panel field, focusing on the 4K LCD panel.

Tri Dongyuan told our correspondent, LG also in the second half of this year will be in the Chinese market to launch curved surface 4K LCD TV. With the acceleration of 4K TV This year, the 4K LCD panel estimates about 20% of the LGD panel shipments, and next year the proportion will increase.

So, LGD how to deal with the relationship between OLED panel and 4K LCD panel, coordinate the promotion of both the rhythm? Tri Dongyuan said that 4K LCD TV is now the mainstream products, and OLED TV is the market is still cultivating the plate. "In the future, LGD OLED TV panels will also be combined with 4K, 3D technology, and global promotion." ”

In fact, China is already the world's largest producer and consumer of colour TV. Tri Dongyuan has come to China many times this year to promote OLED TVs and panels. The more important reason is that, in addition to LG, Skyworth, Konka and Changhong these three Chinese color TV companies become LGD OLED TV panels, the first batch of partners.

This year "51", Skyworth first put 55-inch OLED TV prices to 29999 yuan Price, which is about LG, Samsung 55-inch OLED TV price half. Konka, Changhong is also in the north of the big cities such as the flagship store open 55-inch OLED TV.

However, compared to the major color TV plants are competing to push the 4K LCD TV, this year is still in the promotion period of OLED television sound is still not enough. Tri Dongyuan revealed that this year's National day, by LG, Skyworth, Konka, Changhong composed of OLED TV camp, will have plans to jointly promote the market.

Prior to this, plasma (PDP) television technology was once better than liquid crystal, but because the industrial chain is relatively closed, gradually withdrew from the market. OLED TV panel currently only LGD a supply, in order to avoid falling into the PDP's plight, Tri Dongyuan said, "Japan and China's color TV companies will be our customers."

Tri Dongyuan revealed that with the cooperation of the manufacturers increase, sales growth, "next year OLED TV prices will be a downward trend." Following the 55-inch OLED TV panel, LGD will also launch 65 and 77-inch OLED TV panels in the second half of the year.

She Qin, vice president of Display Search Greater China, believes LG has been more aggressive than Samsung on OLED TVs, but Samsung has not given up and is still developing OLED TVs.

Peng Xiandong, general manager of the TV division, said that this year LGD OLED TV panel supply is not very sufficient, in the Chinese market only about 20,000 units (tablets). The 55-inch OLED TV price dropped to 30,000 yuan, the price is not sensitive to consumers can also accept, and Samsung recently listed the new 65-inch 4K Surface LCD TV price of more than 30,000 yuan. "So OLED TV is still the market for supply decisions." ”