Global media giant Viacom announced in Thursday that it has sold its video game department Harmonix

Absrtact: Beijing Time December 24 news, according to foreign media reports, global media giant Viacom Thursday announced that the company has its video game company Harmonix Music Bae (hereinafter referred to as "Harmonix") sold to the investment company Columbus Nova (Col

Beijing Time December 24 news, according to foreign media reports, global media giant Viacom Thursday announced that the company has its video game company Harmonix Music Bae (hereinafter referred to as "Harmonix") sold to the investment company Columbus Nova (Columbus Nova LLC). Viacom did not disclose the exact amount of the sale of Harmonix.

Harmonix is the developer of the music video game Rock Band. Viacom announced last month that it would sell Harmonix to end its foray into the gaming industry because Harmonix sales were unsatisfactory. Since 2008, the American music game market continues to be depressed, the player's aesthetic fatigue to the music type game and the high price of the game make Harmonix be sold.

By contrast, the rock band's old rival, the Guitar Hero series, is better off, largely benefiting from other business drives under the Prestige di. The company has its own artists including Lady Gag and U2 's universal record, pay-TV operators, France's second-largest telecoms operator SFR, and the Moroccan telecoms company. "Guitar Hero" series has been with the "World of Warcraft", "Call of Duty" series tied to the dynamic view of Blizzard's three big cash cow. "Guitar Hero" Generation II and "Guitar Hero Encore: Rock 80 's" are developed by Harmonix. In 2006, the "Guitar Hero" distributor, RedOctane, was not bought by the Blizzard merger, and Viacom bought the Guitar Hero developer Harmonix, and in 2007 the rock band series was born.

The new york-based Investment Company, Columbus Nova, was founded in 2000, which manages more than $10 billion trillion of assets through its funds and affiliated product companies.

Viacom's shares fell 23 cents in the NYSE's regular trading in Thursday, at $39.17. Viacom's share price has risen 32% this year.