Global mobile advertising spending will reach $18 billion trillion this year

Gartner reported today that global mobile advertising spending will reach $18 billion trillion this year, while 2017 will increase to $41.9 billion trillion.

Gartner said in its report that mobile advertising spending has slowed in the next three years as a result of a temporary oversupply of mobile advertising supplies. Still, advertisers ' interest in mobile advertising remains the same.

Gartner expects global mobile advertising spending to increase from $13.1 billion trillion last year to $18 billion trillion, compared with $41.9 billion trillion in 2017. The report notes that from 2015 to 2017, the main driving force behind the growth in mobile advertising spending was the improvement in market conditions, such as the consolidation of service providers, the measurement of standardization and the new precision advertising technology.

The report shows strong growth in mobile advertising spending in almost all regions of the world, particularly in the Asia-Pacific region and North America. In the mobile advertising type, video advertising is the biggest increase, but shows the largest share of advertising revenue.

A new trend in the display of advertising is the shift to mobile Web display ads from apps that sprang up a few years ago. In addition, other forms of mobile advertising continue to grow, such as search/map advertising.

In Asia-Pacific and Japan, mobile advertising spending will slow from 2012 to 2017, with an average annual increase of about 30% per cent. Gartner points out that this is a reasonable phenomenon, because in mobile advertising, the Asia-Pacific market is a mature market, in the early days of the leading position.

But mobile advertising spending in the Asia-Pacific region will continue to grow, driven by higher economic growth in China and India.

In Latin America, Eastern Europe, the Middle East and Africa, Gartner expects mobile advertising drivers in these areas to come mainly from larger markets such as Russia, Brazil and Mexico. Since 2015, mobile advertising spending in these areas has risen more than the global average, thanks largely to the continued popularity of smartphones.