Global Mobile game Developer Alliance set up in Chengdu

News and Technology December 21, GMGC Global mobile game Developer conference and the Global Mobile Game Alliance set up a ceremony in Chengdu, Sichuan Investment International Hotel officially held, the conference attracted domestic including more play, Unicom broadband, millet mobile phones, YY, fun, 91 such as near the Hundred mobile game industry leader and game platform technology, research and development, operation, market-related experts and thousands of participants together to the scene, while the international Mig33, POPCAP Asia, I-free, Playphone, Crezyfish and other well-known mobile gaming companies also carry their own products and business philosophy to attend the event.

Speaking at the founding ceremony of the Global Mobile Games Developers Alliance, Song Wei, secretary general of the Global Mobile Games Alliance, said that GMGC, while maintaining the high quality and professionalism of the mobile gaming industry, would enhance communication and cooperation among global mobile game developers and share the latest global technological achievements and experiences. Together with developers to explore the mobile gaming industry, the new trend of technology development, so that the game industry to promote the globalization of mobile game development, and jointly build the global mobile game developers harmonious development of the ecological chain, GMGC will always maintain such a high level, so that China and the world's mobile game developers to get the latest The most cutting-edge industry knowledge benefits together.

The ceremony released a list of 28 members of the Standing Committee of the League, Board of Advisors, and a list of five specialized committees.

1 Hu Zemin as head of investment and financing mergers and Acquisitions Committee

2 Wang Feng as the head of product and technology Creative Committee

3 Lin Qing Hong, Gao Lian 犉 as head of the International Cooperation Committee

4 Wang Yong as Marketing media channel Committee

5 Song Wei as Secretary-General of the Secretariat

In a series of keynote speeches on the theme of "Industry interaction and global ecological chain", 91 Wireless CEO Hu Zemin to focus on open win, Sina Gaming Business Department deputy general manager Yujia the best practices Sina set up a multi-platform, Japan Dena general manager Wang Yong for the industry to share the Dena platform cooperation and globalization of the road, Yin Sun, general manager of star China Mobile, has shared the experience and path of mobile gaming social development for developers.

Subsequently, in the exciting global mobile game developer Training camp activities, 22 business executives have brought about mobile game enterprises in the "product design and brand building", "product development and Operation Strategy", "channel Marketing and Overseas Promotion" Three aspects of the wonderful views of the exposition,

In the "Product design and brand building" link, Mig33 CEO Steven Goh mentioned the infiltration of the Southeast Asian mobile gaming market; the Russian game developer Zeptolap CEO Misha Lyalin explained the Pudding Monster's business thinking, and described the new era of advanced mobile thinking. ; POPCAP Asia CEO James Gwertzman talked about how Western gaming companies see China's opportunities and what we have done to the success of Plants vs. Zombies in China. Gameloft China business general manager Chen Xunda shared the success secrets of the global mobile gaming platform; Chen Lui, vice President of Golden Hill Interactive Entertainment, discussed how to build a distribution platform for mobile games together. 800 Bird founder Lin Qinghong the theme is "Chasing rainbow globalization and brand's external image" exposition.

In the "Product development and Operation Strategy" link, Unity China General Manager Shing introduced Unity 3D engine development, Blue Harbor Online founder/chairman and general manager Wang Feng shared the game from the PC and web game mobile gaming operations, marketing and channels; the apple of the eye Vuchunrei, Chairman and CEO, discusses how to build a mobile game that can withstand the test of time; Jiangle Interactive CEO Liu Yungang talked about whether the game company is acting or operating autonomously, and how to choose the topic.

In the "channel Marketing and overseas Promotion" link, gamevil China business general manager Sinwoo Lee discussed the global mobile gaming market changes; Tapjoy China general manager Qinzi to share the overseas game of integrated marketing and promotion methods; Hot Cool founder Yong share the Japanese mobile gaming market status and opportunities; Playphone Global Vice President Hu Weiping asked Chinese game developers questions about how to move to the U.S. market; Crzyfish CEO Jin Ho Hur has brought his understanding of the current situation and opportunities in the Korean mobile gaming market.

Wonderful ideas to share, really do a guide to developers in the mobile gaming industry platform for application development and expansion, so that developers benefit.

and a number of industry leaders to share the theme, as well as a lot of well-known foreign game manufacturers to participate, so that the swimming game industry through the conference can be more detailed interpretation and sharing of the latest global achievements, to understand the excellent game enterprises in strategic tactics, product services, business models and other aspects of innovation, Also let the General Assembly itself become the most representative of the global industry view of the event, but also for the future of China Mobile games and global mobile gaming technology exchanges and cooperation to provide the best platform.