Global Mobile Internet conference launches "mobile browser development trends white paper"

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In the mobile age, social dependence, time fragmentation and scene change make people's personalized demand for information increase. To explore how to meet the new needs of users, at the 6th session of the Global Mobile Internet Conference (gmic) on May 5, Tencent's "Next Generation mobile Life" theme sub-forum, the School of Journalism and Communication, Tsinghua University, released the white Paper on mobile browser trends (hereinafter referred to as the White paper) that Mobile browser as the main channel of information acquisition, its future development must be closely connected with the characteristics of users to obtain information, to meet the personalized needs of users, really do more than users know the user want information.

The white paper says that the mobile internet has filled each user's time of fragmentation, people can get information in different scenes, while the information dissemination of human society is more spontaneous and individualized, which makes the user's demand more personalized. In the information overload today, people are faced with the problem is no longer "how to get more information", but "what I want to get information" and "what information is really useful."

For information overload, QQ browser chief product architect Ye Jun standing in the relationship between people and information, the first in the industry introduced the concept of "entropy" to present the mobile internet age information disorder. Ye Jun that entropy is the ratio of total information to information value, the lower the entropy is, the more valuable the information the user gets. Because the mobile internet age users "multi-terminal, multiple access, more social" information access, the total amount of information has become incalculable, the next generation of browsers should improve the value of information to reduce the entropy value.

Chong, associate professor of party committee, School of Journalism and Communication, Tsinghua University, said in the face of information overload, in different times, different scenes, to different people to send personalized, different search results, become the next generation of browser effective way to reduce the entropy ", in his view, QQ browser backed Tencent large ecosystem, Has the natural large data resources and the social Foundation, the huge active user as well as the user activity behavior demand data, has the unique superiority which customizes the personalized content for the user.

The White paper believes that the QQ browser with the advantages of the natural unified account, and Tencent 15 years of data accumulation, you can better access to social-related information, and from all aspects of life to provide users with a more convenient one-stop service. In addition, based on the user diversity, multidimensional information needs, QQ browser to build a light application platform to solve many long tail web app information redundancy problem. And its powerful X5 kernel and accurate push technology, quickly provide users with effective information, dynamic matching user scenarios, effectively reduce entropy.

In the end, the white paper said that in order to make a leap in the quality of the mobile browser, it was necessary to change the architecture of the mobile browser: from the user's active access to information, to let the information actively chasing users. Ye Jun said that in accordance with the needs of users to filter the integration of information, will be useful information accurately presented to the user, the first step users think, to the user needs, become a QQ browser to open the "let the information to catch up with the user era" mission.