Absrtact: The global online retail Enterprise Orchid Pavilion has recently released the global fashion open platform strategy. Guo, chairman and chief executive of Orchid Pavilion, revealed that it will be open to global localization systems, distribution systems, customer service systems and data systems. At present, the merchant settled open
The global online retail Enterprise Orchid Pavilion has recently released the global fashion open platform strategy. Guo, chairman and chief executive of Orchid Pavilion, revealed that it will be open to global localization systems, distribution systems, customer service systems and data systems. At this stage, the open platform will be exempted from annual fee, Orchid Pavilion is divided into 15%.
It is reported that this global fashion open platform in addition to the common flow guidance, store management, transaction payments and other functions, but also to solve the business of international distribution is unfamiliar, difficult to produce multilingual product content, unable to provide global customer service and so on. Platform to enter the merchant does not require to understand a foreign language, do not need to have warehouses and customer service, greatly reducing the threshold of cross-border electrical operators.
Information shows that the New York Stock Exchange on the listing of the Orchid Pavilion set on the internet custom-made wedding dress started, has been deeply penetrated the global market, its 98% of income from overseas users, the main market in Europe and North America. The industry view is that entering the 2014 China's foreign trade industry is still facing great challenges. The introduction of the international fashion open platform will help to promote the traditional clothing industry to the Internet channel transformation.
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