Global smartphone market share boost mobile search leads consumption trend

This reporter Chen Dedong 2010, the smartphone will continue to thrive, its global market share is expected to continue to expand. In the fourth quarter of last year, global handset shipments were 325 million, compared with 292 million in 2008, Deloitte's 2010 telecoms industry forecast reported. Global mobile phone shipments have rebounded, fully benefiting from the rapid development of smartphones.　　To meet the growing needs of users, mobile phone manufacturers have also launched a series of new smartphones and other products. As people increasingly rely on powerful smartphones to replace the traditional PC Internet, their surfing habits are bound to change, and search engines are an indispensable tool for people to surf the web. Mobile search has also promoted the promotion of smartphones because of its powerful and comprehensive search capabilities.　　It is estimated that mobile search revenue is expected to reach $102 billion this year, so the most important battle to be carried out in 2010 will be the leading position in the mobile search field. The mobile phone industry has benefited from the growth in consumer spending and the increased demand for Internet-enabled mobile phones, strategyanalytics, a market research institute for smartphone-driven industry. In the first quarter of this year, mobile phone sales worldwide could reach 265 million shipments, up 8% per cent year-on-year. Not long ago, Nokia, the world's largest handset maker, released its last quarterly report in 2009, which showed net sales of 12 billion euros in the fourth quarter of last year, up 22% from the previous quarter and 1.473 billion euros (about 14 billion yuan).　　In this respect, Nokia CEO Kallasvuo said the loss is mainly due to the first touch screen and full keyboard mobile phone listing, the smartphone market share has been improved. Predictably, the smartphone market will become more influential in 2010, and handset sales will be growing. The popularity of smartphones is not only a kind of high-end consumption heating, but also the embodiment of consumer diversification needs.　　Mobile and Internet convergence of the development trend, doomed to mobile search will become the future development of smart phone search technology direction. Recent advances in technology and the potential of mobile search in the near future may make people more interested in mobile search. In the 2008, only 7% of American mobile users used mobile search capabilities. 1 years later, 40% of Japanese mobile phone users began to use the feature in their daily lives.　　Smartphones sold for the first time in 2009 over portable PCs, reaching 180 million and becoming the leading Portable computing device (subject to unit sales). By the end of 2010, search will be one of the five most common features of smartphones, along with voice, information, calendar, and browsing capabilities. By 2011, smartphone sales are expected to exceed the total sales of all PCs (including mobile and desktop PCs), with shipments reaching 400 million units. This will prompt PC makers to divert into the smartphone industry. By 2012, the volume of smartphone shipments will burstBroken 5 billion sets mark.　　In the same year, the mobile ad market, worth $7.2 billion trillion, will be implemented mainly through mobile search. Mobile search into mobile internet users live a few days ago, easy to search according to the 2009 Mobile search Keyword search volume released 2009 mobile phone search list. Swine flu, National Day parade, not bad Money, Warcraft, total solar eclipse, Michael Jackson and other keywords into the 09-year Hot list. From these keywords can be seen, mobile search and mobile internet users closely related to life. In the 3G society today, mobile phone search hot Key words to us prompted the life of mobile internet users in all aspects.　　The value of this list also provides references and reference for the study of mobile internet users ' behavior and needs. By the end of 2010, mobile search might be better than the search function of a personal computer in some ways. For example, mobile search services not only help people choose where to eat or buy gifts, but can also be guided to the destination by a curved bend or even step-by-step through integrated GPS navigation functions.　　This function is very tempting to the value of advertisers and service providers. For individual users, the challenge for mobile search engine developers is also an opportunity--the smartphone may be used in a variety of different environments, such as home, office, travel, driving, transportation, or walking. Each environment requires a different user interface. To this end, developers need to integrate a range of technologies, for example, for those drivers who need to provide speech recognition capabilities, for those walking users, need to provide a search through the image selection of visual search capabilities.　　Existing technologies, such as touch, may need to be improved over and over again. Smartphones will be mobile search terminal smartphones may have grown faster than many have expected. In the last year, the mobile phone industry was hit by the financial crisis, whether it is photography or multimedia and other types of mobile phones, are not sales, only the smart phones in the contrarian growth, and the price is the highest.　　Market Research institute Gartner's report predicted that global handset sales fell 4% last year, while smartphone sales rose by more than 20%. Global handset maker Nokia recently set up a separate smartphone sector for the mobile market. Motorola, Samsung and LG have all seen smartphones as the biggest breakthrough opportunities. A "three-tier strategy", with Windows Mobile, Android and OMS three systems at its core, has been quietly laid out in China's mobile phone market. At the same time, the existing search engine platform may be given more capabilities and capabilities, new mobile search engines may also be put into the market.　　Mobile search providers may also invest heavily to gain a favorable position on their phones. Although the conservative estimate of 2010 mobile search revenue will only reach 102 billion U.S. dollars, but its leadership position will dominate the smartphone market.　　The supplier will invest several times the amount of money for its company to develop a strategic future revenue source. Mobile search relies on revenue-sharing for doors and successful business models-style arrangement, complemented by smartphones created by operators and search engine platforms, will play an important role in the future mobile platform. In addition, the open source operating system will further promote the development of smartphones, help reduce the development of smartphone manufacturers and third-party software companies more targeted software development, to provide a richer application.