Global social gaming revenue will reach 220 million dollars

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On the morning of August 12, according to Gamasutra, emarketer, a market research agency, reported that advertising in the world's social gaming sector has risen 20% from last year's $144 million trillion, to $220 million trillion, and will reach $293 million next year.

EMarketer data suggest that global advertisers will be advertising 220 million of dollars in social gaming and social apps this year, to $293 million in 2011. Also, these numbers do not include ads for mobile applications.

EMarketer that big social-game developers recognise the importance of advertising, such as Zynga and Playdom, and that the social game they develop is a logical, compelling advertising platform. Mark Pincus, Zynga's chief executive, also said that the future type of social game advertising would need to be replaced by the past, and that "advertising will become an important business model." ”

It is reported that Zynga and Facebook revenue 80% from virtual goods. Still, the broad range of users of Zynga's games, such as Farmville, attracts advertisers ' attention.

While the overall commercial size of the social game's built-in ads is not big (the main revenue of social gaming companies comes from virtual trading), emarketer market analyst Debbie Williamson believes it will be the next important direction. Advertisers are becoming aware of the importance of social gamers. Car town got 500,000 users in the first week, and more than 2 million users two weeks later.