Glorious carnival: Huawei's tipping point, Lei's new nightmare?

Source: Internet
Author: User
Keywords Carnival Huawei Glory Huawei Internet

April 8, Huawei's glorious carnival and Millet Rice Noodle Festival on the same day on the PK War, and finally achieve 200 million dollars and 1.5 billion yuan of brilliant achievements, the smoke settled, we see: This is not a common big promotion, for Huawei, is a tipping point, It is a tipping point for the evolution of O2O from communications experts to Internet consumer companies, and for millet, it is moving to the electrical business, but it also bodes well for the challenges facing Huawei's "mouse cement" in the future.

Huawei Glory: A comprehensive O2O fusion

O2O is the hottest keyword this year, indicating that the Internet of traditional enterprises is entering the climax stage. Huawei, a former communications expert, determined at the end of last year to bring the glorious brand to the Internet, to open a O2O experiment on behalf of handset manufacturers, in less than four months, Huawei Glory through the glorious carnival to complete the O2O quantitative change to the qualitative changes, thoroughly turned into the Internet consumer Company.



It is noteworthy that Huawei's glorious O2O is not simply a marketing-level embrace of the Internet, but includes products, channels and marketing three levels of intimate integration with the Internet, is a comprehensive Internet integration.

Product level in the first, with the help of Huawei's strong product development, design, manufacturing capabilities, Huawei Glory in less than four months to release the glory of 3 C, Glory 3X, Glory X1, Meow King secret box, such as several of the best products, these products not only have the ultimate experience and excellent quality, and has a strong price advantage and a stronger user experience.

In the channel, Huawei's glory completely abandoned the offline channel, fully embraced the electric business. The 4.8 Glory Carnival of Huawei, at the same time in the days of Cats, Beijing-east, Easy news, a shop, Suning easy to buy, Huawei Mall, such as the six major electric platform, is to draw on the director of the major electric platform, showing the power of the strong advantages of the channel.

In the marketing link, Huawei Glory Carnival borrowed from the double xi., 618 such internet marketing play, in the price to achieve the ultimate experience, while using the public and other more innovative way to achieve the user's snowball-like participation in the six platforms at the same time set off a brand of Huawei Glory shopping carnival.

The whole process of OK, Lei's new nightmare?

A shark has always believed that the rise of millet prompted the traditional handset manufacturers dream wake up, when the traditional handset manufacturers through the O2O full embrace of the internet, will burst out more than pure internet companies more terrible power. This glorious carnival PK Rice Festival, has confirmed my point of view.

In sales, according to the disclosure of the two, millet 1.3 million mobile phone and 1.5 billion yuan in a single day record, Huawei Glory is to achieve 1.08 million mobile phones and 200 million U.S. dollars record. While Huawei's glory is slightly weaker, it is astonishing that it will achieve such strong results, given that Huawei's glorious brand has only been in existence for less than four months.

Another difference is that Huawei, with its glorious openness, is selling at the same time on six big electric platforms, making it a rarity for the Glory brand to create a carnival in the user community of the six big electric platforms. Before the General Electric business platform for many categories of shopping spree, and based on a single brand of multiple platforms Unified Carnival is the first time. Multi-platform carnival compared to the single platform of Millet Mall carnival, will be able to introduce electric business platform marketing resources and strength, complementary advantages, the future will achieve stronger marketing efforts.

More frightening is, Millet's internet thinking is more in the channel and marketing, and in product quality, supply chain and quality control compared to Huawei. In particular, quality control, as Lei said, the internet thinking of one of the keys is the ultimate experience, this experience in addition to Low-cost, quality is also a very important element. At the same time play in the product quality, quality and supply chain inherent strength of Huawei Glory, in the channel to join hands with six electric business platform, in marketing with the help of the Glory carnival to achieve the same as the millet, the future who is superior who has been at a glance.

Glory Carnival and Rice Noodle Festival, the surface is only promotional, but it is two companies two models of the whole process, a full range of PK, for Huawei, the whole process after the O2O has been completed leopard change, not the same. For millet, simple marketing and channel leadership is not, it is necessary to pay attention to product quality and supply chain time.

Yangtze, before the waves died on the beach.


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