glutinous rice mesh Shenboyang: Fine operation is the development of the right path

At the beginning of the scene Unlimited group buying industry, now life is hanging on the line, more and more domestic large group buying site to join the wave of layoffs, as the glutinous rice Network general manager Shenboyang predicted, "if there is no new capital injection, the end of the year before the top ten group buying site will be closed, When the whole group buying industry will encounter more serious credibility crisis, or even cause large-scale social problems, and eventually survive, not more than 5. According to foreign media reports, Groupon's valuations have also shrunk.　　A few days ago, more media reported that the domestic famous group purchase site Litters Group was deeply involved in large-scale layoffs, the storm, the layoffs involve litters regiment nationwide 10 large districts, 35 local stations were the whole removed, only Shenzhen area to remove 7 sites and contact points. As we all know, group purchase is a typical prepaid mode, consumers and businesses are shouldering a greater risk, and group buying site if always "lose money yell", and then large group purchase site capital chain suddenly broken phenomenon will appear.　　And in the mass layoffs of the litters group, the series of social problems caused by the industry is worth pondering. Media reports said that, as the withdrawal of the station without any signs before the normal operation of the litters group Shaoguan station has been plunged into chaos.　　Because a large number of businesses can not visit the Litters Group website background for consumer verification, so consumers in the hands of the purchase coupons into waste paper, at the same time, the cooperation business has not been able to obtain follow-up funds, and those who were litters employees were only overnight was an e-mail fired, from unemployment. Employee unemployment, a large number of consumers buy coupons can not be consumed, cooperative businesses can not get follow-up money, the three major social problems in the litters this wave of layoffs have been obvious. In addition, the whole group buying industry, is also a huge blow.　　How to prevent group buying enterprises burn the last penny, bag leave, is a need to think about the subject. In Shenboyang view, buy cold winter for those who do not prepare for long-distance running site will be more and more cold, but this stage for the industry as a whole, in the elimination of a group of malicious competitors, group buying industry can usher in a more benign development. Before the horse-race-style battle is unreasonable, how to find a new profit model through the refinement of operations, to create a consumer, so that businesses can be trusted to buy brand is the current industry's development path.