glutinous Rice NET will cast 50 million dollars for three times times expansion

The author: Cheli in the last year, nearly 2000 domestic group buying site closed down, group buying industry investors to avoid the minefield, but the chairman and CEO of everyone company Chen but not the usual way.　　Recently, he said in an interview, the company's group buying website glutinous rice net size to expand three times times, so he made a further investment of 50 million U.S. dollars (about 310 million yuan) preparation.　　Since the establishment of glutinous Rice network three years of development, the pursuit of scale is not its consistent style, so far the glutinous rice net only in the domestic sixty or seventy cities with separate stations, in the top ten of the group buying site is almost the least, why glutinous rice network in the overall downturn after the group to expand? Chen said that domestic consumers never understand buy to form group buying habits, a large number of group buying sites have played a big role, now the group buying market consumption demand is still rising steadily, while the number of group buying site has been greatly reduced, in last year's "Collapse Tide", live down the site will be like the seeds buried in the soil,　　Spring will naturally sprout and grow.　　As of December 31 last year, the total amount of mobile assets owned by the company was close to $1 billion, while the gaming business, which accounted for more than half of the company's revenues, had been profitable, meaning that Chen's $50 million to group purchase would not have much financial pressure. But the problem with Chen's boat is how to persuade shareholders to accept the decision to buy more--the originator of Groupon's share price declines after the IPO, leading to a downward trend in the capital market's valuation of group-buying sites, and the future of sticky rice, even if it can be spun out, can sell a good price