Go local Weibo marketing road need to take four steps

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Microblogging marketing from the country to the place, it seems that the target users small, the difficulty of marketing will be small, but the fact is quite the opposite, the smaller the local scope, micro-blog marketing more difficult, may be a lot of webmaster on this phenomenon is not easy to understand, because the general situation, the more clear the target users, the smaller the scope, the easier marketing, So a lot of webmaster in the local micro-blog marketing is very easy to go into the wrong place, can not grasp the local micro-BO marketing core point! The following is the author to analyze the local micro-bo marketing how to go?

One: the preliminary preparation of local micro-blogging

Do local microblogging marketing, first of all have their own micro-blog account, but in the formal establishment of their own micro-blog account, the need for the local other micro-blog to carry out a comprehensive analysis, the so-called enemy win! The point of this phase is not to find the target fans, because their microblog attention is still very low, We develop more fans through other active local microblogs, and the goal is to get as many fans as we can, rather than marketing it to our fans!

To achieve this, we can create local micro-groups to attract other local micro-blogging users to their own micro-group, of course, the micro-group also have to make their own characteristics, and their own microblog account can form a mutual relationship! Then as a local microblog to attract fans of the base, Expand the group of fans by posting activities on Weibo for example, we can forward other active local micro-blog activities, because in the place, so it is easy to do some of the same city activities, of course, at this time can also be appropriate through activities to carry out a little marketing, at this time the author is not advocating a large area of marketing behavior, After all, these are the preparation of local micro-blog marketing base for the core!

Second: To shape the professional image of local micro-blog

Doing everything now requires branding and visibility, otherwise there are not so many so-called model outnumbered to engage in vulgar marketing, whether it is a good reputation or bad reputation, as long as there is visibility, do what marketing has become relatively simple, but we do local micro-blog marketing, it is impossible to engage in those vulgar marketing, Can only take the road of specialization, such as we through the detailed information to show the charm of individual or team value! In addition, the local micro-blog account label is also good to use, the label must be added to the front of the information, such as your operation is the Beijing local Weibo, then the label should be in front of Beijing two words! And what does this microblog do? , what is the key word! In short, to create a professional-level microblogging image on two words: detailed!

Third: To build the target fans based on the content of Weibo

This is a very crucial step, but also throughout the local microblogging marketing has always been the core, because the survival of local micro-blogging needs content to support, local microblogging fans are also required content to support, the same through local micro-blog marketing is the need for content to support, so say, Local microblogging content of good and bad will directly determine the success of local micro-blogging marketing! So how to do a good job of local micro-blog content? Interaction and topic is very important, because the local micro Bo based on the place, so the interaction can also be combined offline! This kind of interaction can often bring you big fans! Another topic needs to combine the local hot news and the fan group to pay more attention to the problem! So that can be regarded as a good local micro-blog content of the core work!

Four: Local micro-BO Open Mutual push

Local microblog marketing is targeted at the local, but also can not only limited to the local, for Non-local fan group, is also acceptable, after all, the Internet is playing is open and share, if you do is the local micro-blog, then put their own blockade to the place, that and behind closed doors no difference! and local micro-blog itself is relatively few fans, if the support of external fans, for local micro-blog is certainly welcome, then how can we attract non-local local micro-blog fan group? The author believes that, in combination with other local micro-blogging to form an interactive relationship, that is, and other local micro-Bo to cooperate, To create a local microblogging network! This is the highest level of local micro-blogging marketing!

Do a local micro Bo four core work, basically completed the micro-Bo marketing the main task, the rest of the work is to continue to insist that the four work to the end, you will find over time changes, success will be closer to you! above content by Jinhua SEO http://www.jhseo.org/ In Admin5 start, reprint please keep the URL, thank you!