Go into search engine optimization

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is Search engine optimization (SEO) Illegal? This question seems to be accompanied by a lot of people who do not know much about SEO, and many enterprise customers have been in doubt. Today in my article (interpretation of Baidu's collection and clearing site rules) behind someone message to: "You are SEO, do not say that others delete you." His meaning represents a large part of people's view of SEO. Think seo is stealing, SEO is Rob search engine's rice bowl, in short, SEO is illegal. And, ever since I learned about the day of contact with SEO, the questions around me have not stopped. This is a good illustration of the fact that many people don't know about SEO. So today I will tidy up the previous notes, to let more people understand SEO. Here is one of a series of articles:

Search engine Optimization (SEO): Refers to follow search engine search principles, Web page content, site structure and external link structure optimization, to improve the site in search engine performance, thereby increasing the possibility of customer discovery and access to the site of such a process. Search engine optimization is also a scientific development concept and methodology, which develops with the development of search engine.

One, into the search engine optimization

1.1. Search engine optimization with the birth of the search engine was born

1994, Yahoo, Lycos and other categories of directory-type search engine was born. The search engine was born.

1995-1996, the use of simple Web page HTML code modified to good in search engine ranking technology quickly become an important part of search engine marketing-search engine optimization was born.

1.2. Search engine optimization becomes the preferred Search marketing service mode for North American users

International Marketing Professional Organization (http://www.sempo.org) January 9, 2006 released the <2005 Search engine marketing Status report, the report shows:
2005, the North American search engine marketing services mainly involved in search engine pay ads, paid collection, search engine optimization and search engine marketing technology platform. It is noteworthy that search engine optimization by more than 80% of the owners pro-Lai, more than the search engine paid advertising 76%.

1.3. Search engine optimization is one of the most effective network marketing methods at present.

Domestic internet authoritative Investigation agency iresearch Market Consulting quoted MarketingSherpa data shows that 2005 U.S. businesses using professional agents of corporate web site search engine optimization, the site's access traffic on average increased by 110%.

International famous search engine marketing Enterprise Iprospect (www.iProspect.com) in its published <2005 Search engine Optimization service effectiveness and ROI white paper shows:

Using the search engine to provide paid advertising services, and accepted SEO company to provide search engine optimization services to advertisers, that search engine optimization roi better and is considered a good number of paid advertising services three times times!

(Data from the international Search engine Marketing Professional organization website: www.sempo.org/learning_center/research/industry/WhitePaper_2005_seo_metrics_roi.pdf)

This means that more advertisers believe that search engine optimization ROI than paid ads

1.4. Search engine optimization in the future

Google keyword search system in the success of advertisers, the birth of a small industry-search engine Optimization (SEO), practitioners are a group of technical savvy marketing experts, they help the company find ways to make their site in Google search and advertising in front. "Google needs this ecosystem," says Marianne Wolk, financial analyst at Susquehanna, New York. ”

From Xinhua-< search giant extended profit traditional media face Google threat >

(SEO) Practitioners have surged from hundreds of in the middle of the 90 to thousands of today, and many are serving large companies such as Intel or IBM. SearchEngine watch.com Editor Danny Shaliven points out that it is now deemed necessary to have an SEO in the company or hire an SEO as a consultant.

From economic reference-–< search engine companies need to actively respond to the impact of search engine optimization >
Second, the advantages of search engine optimization

2.1 Natural Search Results

Natural search results are more of a concern than search ads. Most users prefer the natural search results. In general, the natural result is 10-100 times the click rate of paid ads. The result of the machine natural search is related to the enterprise image and brand. Viewers generally think that in the forefront of natural results are large companies.

Most of the clients have a psychological aversion to advertising.

2.2 Keyword fuzzy search function

Search Engine optimization is concerned with the comprehensive performance of the site in search engines. Attention is not only a few keywords, not a few pages, but the site of all pages and the most relevant keywords.

SEO Fuzzy Search customers do not need additional costs, and the fuzzy matching bid is to increase the cost of advertising investment

2.3 Comprehensive coverage of the major search engines

For the site itself for the search engine quality improvement, and the basic principles of the search engines are the same, so the effect of search engine optimization can cover the mainstream search engine. Few companies can cover almost all websites and mainstream search engines, and search engine optimization is an important way to make up for it.

2.4 Traffic free

Search Engine Optimization In addition to the focus on your site in the search engine performance, more attention to your site traffic. Total Free visit volume, is always the favorite of every website!

Don't increase your advertising costs by increasing your traffic

2.5 related to the brand of the enterprise

It involves the improvement of the quality of the website itself. Even if there is no advertising costs, the site in the relevant location will not immediately disappear. Implementing website optimization is an opportunity for you to surpass your competitors.

2.6 is a chance to surpass competitors

The

provides customers with a higher return on investment returns. Currently recognized as the most cost-effective network promotion methods. Search engine optimization has become a core strategic component of North American network marketing. Search Engine optimization is a strong, weak and weaker game. If you are the first to implement it, you may be one step ahead of your competitors.