"Go on." Stir up a pool of tourist electricity the spring wind predicts fierce competition

Domain Name City (domain.cn) November 5, Alibaba Group announced in Beijing, the company will be upgraded to the Aviation Brigade business group, "Taobao travel" upgraded to a new independent brand "Go AH", the network domain name for alitrip.com, mobile phone app client is called "Go ah travel." It is learned that "go ah" will focus on the needs of consumers ' holiday travel, wireless, service, innovation, platform as the four major strategies to promote the online tourism industry from sales to service upgrades.

Detail service increased dramatically

Taobao travel renamed, focusing on details of service changes. "In the past, the online tourism industry has tended to focus on product sales. There is actually a lot of user travel requirements that are not being met, especially the details of travel services. "Alibaba Aviation Brigade Enterprise Group Product Technology Senior director Li Yangdong Introduction, in the" Go and travel "of the mobile client, in addition to the user's itinerary information," Travel Service platform "also integrates the ticket one-click, automatic value machine, booking taxis and other innovative features, the user needs in the journey of the services are assembled together.

The "Automatic value machine" is not equivalent to "self-service value machine", the user will choose the seat preferences set, purchase tickets after the system will be for users according to preferences automatic value machine. and "One key to retreat" in the entire industry is the first time, it is to solve the consumer purchase ticket refund, when the money to the account problem. Users in the client one-click Application, refund fees to the account maximum of not more than 1 hours.

It is worth mentioning that, seemingly simple speed refunds, relying on the user, agents, manufacturers and other roles of the huge complex capital settlement, credit payment and Guarantee, Commission accounting system, even including consumer personal credit value evaluation and reading. It can be said that Ali ecological circle of various "infrastructure" and large data for the "Go AH" service upgrade provides an essential support.

"The improvement in service levels is not based on having more people answering service calls, but on changing traditional service patterns through technical means," Li Shaohua said. But the tourism product category is complex, not all commodities can be standardized to use technical means to solve all the problems, so Li Shaohua said, "Go ah" will also pass 100 million yuan for consumers to protect the fund, the platform through the first payment to ensure the interests of users.

Marketing spree predicts fierce competition

Li Shaohua, general manager of Alibaba Group Aviation Brigade Business Group, said, "Where to go is not important, the important thing is ' go '" in the "Go Ah" release day caused the brush screen effect. Reporter learned that the first response seems to be "go AH body" one of the parties "where", its creative PS poster this response: "Life's action is not only reckless go ah, calm and cool choice to where, is a mature attitude!" is a confrontation. The mother of the donkey's poster is not one, but two, said the same sentence: "Where to go, listen to the mother." After that, car rental, selling buns, diving promotions, all are surprisingly recruit, hitchhiking marketing, until the evening, reached climax. A lot of netizens complain, open micro-letter, micro-BO, 10 information Six are forwarded to the "Ah Body" PS poster.

Some insiders believe that the Alibaba force online travel, "Go AH Body" popular, show that the online tourism market competition into a more intense stage. "Go Ah" with Ali United States listing Granville, in the original is the blue Sea of the online tourism market, is playing a agitator, the role of the change.

Tourism experts, social scholars Liu Simin that "go ah" appearance is an inevitable trend, China's future internet pattern will be "Batx" (Baidu Ali Tencent plus an X), regardless of whether X will be Ctrip, China's fourth-largest internet companies must be related to tourism. From the current point of view, China's outbound tourism has entered a rapid development phase, there are expected to be the end of this year's tourism trade deficit will reach 100 billion U.S. dollars, the tourist electric manufacturers springing up, on the one hand, because of the huge demand for tourism led everyone want to take a slice of the market; The new technology of the Internet and the strong platform support have also promoted the redistribution of China's tourism industry.

Multi-competitive consumers profit

BEIJING US-China Electronic Commerce Co., Ltd. deputy general manager Zhang concluded that the "go AH" the biggest advantage is to large data collection and collation, through large data to find the target customer base, and give customers a new product experience, such as refund change, user rights and interests protection. The development of new technology brings people more travel experience. He thinks any news is good news for the tourism market, "go ah" to join, to a certain extent, aggravated the competition, but there is cooperation in addition to the competition, it can through the aggregation of resources to share information to the public, through the collation of data, faster and more accurate to find users, to achieve information equivalence, thereby benefiting users.

For ordinary tourists, this online tourism market "surging" is a good thing. The high competition of the Internet and the transparency of the competition will make the ordinary tourists taste a lot of "sweetness". Zhangweiguang, director of the Institute of Tourism Research, Guangdong Academy of Social Sciences, said that the development of large data and new technologies would enable people's needs to be better met in the future and share better dividends. However, at the same time, Liu Simin also warned that unless "go" to do imaging "drop a taxi" like the burning money of the competition, otherwise the benefits to consumers will be indirect. Tourism consumers should have a benign and healthy consumption thinking, can not only be enthusiastic about cheap goods, but also should pursue better services, the pursuit of value for money, so that tourism can achieve benign development.