Go to the three or four-line City sweep street promotion?! Internet companies wake up.

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The wave of mobile internet has followed the Spring Festival train to the three or four-line city and even suburban villages. The Spring Festival not only brings China the world's largest population migration, also during this period, the transmission of countless information, and this transmission is also constantly eliminate the lines between cities, cities and villages between the information and cultural fault, but also profoundly affect the "hometown people" life habits.

Although now the development of the Internet has greatly reduced the information communication to the regional dependence, but still can not replace the person and the person face-to-face, and this effect will often have more profound impact on people. The large part of China's residents are what we call "hometown people," a group of people like a wasteland that has not been mined but is rich, and almost all companies are drooling over them. However, this part of the population has their special internet and consumption habits, contact with them, more will feel that we are immersed in the mobile internet, internet finance, mobile payment and so on they are more just a self-fantasy carnival, and their lives are not too much contact.

I believe that a number of internet companies will expand the three or four-line city users as the main development goal this year, but from home this time observation, this part of the user's overall understanding and use of the Internet is still at a very early stage, the need for a lot of education costs, and with these is the Internet company's huge advertising investment, It even takes a lot of human resources to do activities like street sweeping. In addition to geographical constraints, the lower-tier urban population is relatively less concentrated, so the road before the Internet companies, compared to the 108,000-mile "Western Scriptures" may not be exaggerated.

Calculate the overall ROI, although the three or four-line or even five or six-line cities overall combined market potential is huge, but limited by the local economic development and consumption concept, the average personal consumption potential will be very limited, the overall calculation, the individual user advertising and activity cost ROI will be very low. If the offline, want to directly from the line to hit this part of the user, it seems very difficult to do, they still do not have enough trust on the internet, but also do not talk about banner ads. Micro-bo, micro-letter? Don't dream, the usage is not so high, even if use, more is in fulfilling acquaintance social intercourse.

The internet is the case, the mobile phone is the end. You may be hard to imagine that mobile traffic is still an expensive word in their impressions.

These small city users, their smartphones are more or less in the implementation of the simplest phone, SMS function, at most, plus a mobile phone QQ chat and read news, including the micro-letter has been to the Internet ticket, in fact, the use rate is far from thinking of high. Mobile map, mobile phone Group purchase, public comments and so on the app, where there is no room for survival, the whole city is so much, should not get lost or have too many choices fear it. You can play games in places where there is WiFi, and rarely use your mobile phone to surf the internet.

I remember reading a report that said that China's most lucrative internet company is the offline industry, for example, in the Foxconn staff dormitory, 2 dollars a few songs or through a few dollars an ebook, a year's profit by 1 billion. This is said to be more in the era of non-intelligent machines, while users are also concentrated in the two or three-line city relatively young workers, and this and in the home of the crowd still have a big difference. Home people relative to work more stable, slower pace of life, playing cards, mahjong or most of the entertainment, for the mobile phone is not so dependent on the degree, not to mention 3G, 4G network.

Rather than spend a large number of deep into these cities, as we slowly grow old-this may be my Spring Festival home to the Internet companies in the three or four-line city to promote the greatest sentiment.

Transmission channels are also belong to the pyramid-type downward, from the highest level of opinion in the field began to affect the urban white-collar, college students, three or four-line urban migrant workers, and finally the people in their hometown. From the level of brand communication, it is also the first to establish awareness, and then cultivate goodwill, and in the choice of downward transmission is the best preferred product. So advise want to roots Internet enterprise, spend big price to save three or four line City user's cognition degree, do better from good product, increase to the favor degree of upper level user starts.

Of course, all things are unexpected. Go home to a friend's house, run a relative, and find that their computer will be installed at least three browsers other than IE, these browsers are not users actively choose to download the installation, more from the other software bundled and unconscious installation, and they choose the most use, which is the relevant guided window, more tips, They don't have a lot of awareness about this stuff, let alone computer security. Well, this also brings a certain "revelation" to the mobile phone app, if you want to save more direct these people into your users, as long as you do more covert, more rogue is good.

P.S: It is not a time-tested axiom that this view is based on some of the observations that come home from vacation. If there is a slip of tongue or improper, please abuse, little woman very grateful, Mody ~