Go "tool + Community + Electric quotient" Road "hot Mother help" get 100 million

Recently, the country's largest mobile mother and child vertical community, "spicy mom help" announced the completion of the C round of financing 100 million U.S. dollars, by the only goods will lead, Jingwei Chong, Lam Capital, morning Hing venture cast and cast. The financing amount is the same as this year's January babe Net, and on the valuation, the hot mom help will reach 1 billion dollars.

The first round angel of the Hot mother helped by Dai Investment, the second round is Dai and Perilous peak huaxing; A round of investment of about millions of U.S. dollars, the investment party including the guide of the Jingwei Venture and the perilous peak huaxing, Morning Hing venture. Last July, the spicy mom helped to get 20 million dollars in the B-round investment, by the Lam Capital, with a cast of Morning hing, only the goods will, Jingwei Chong and the perilous peak huaxing.

"Spicy Mom" is a vertical to the mother and child groups of the community, to pregnancy partners, spicy MOM help, spicy MOM Mall three products as the basis, covering women "prepare pregnancy-pregnancy-childbirth-childcare" 4 important periods. The user can obtain the pregnancy, the newborn maintenance knowledge and the expert instruction through the handset in the pregnant partner; In addition can also in the hot mother to share the mother's happiness, seeks the help, the acquaintance mother friend; in the hot Mom Mall mom can buy overseas direct mail goods and bonded goods. Since the launch in September 2014, the Chili Mom Mall only 3 months a month to deal with the total amount of breakthrough 50 million.

Spicy MOM help CEO Jinzan said the financing will be mainly used to further improve the main consumption of female groups living to shopping ecosystem, including product development, commercial exploration and marketing and other aspects.

The mother and infant market since February 14 has been the focus of attention, demographic changes, consumption patterns upgrade, child policy liberalization has stimulated the 2 trillion of the market surface, and zulily listed the stimulus also let domestic entrepreneurs have entered. Honey Bud Baby, spicy mom help, Beibei nets, small Hot selling, diaper division, the only excellent products such as start-up companies have completed large financing, 2015 maternal and infant electric business competition will be more intense.