Go your own way, do not see the dry goods too heavy

At the beginning of the article, I'd like to raise two serious questions for readers: Are you an Internet person for years? Are you struggling with technical dry goods? If you are engaged in the Internet industry for many years, but still in the pursuit of dry goods, that small part to tell you, in this way you lost your own direction, it is best to stop to think about how many times and opportunities have been missed on the way, and what are the reasons for missing these?

I remember once in Chengdu talk about SEO courses, a student asked me how to do the site operation, I told him to do a website to try. Actually doing website operation is not difficult, I believe that now read this article a lot of friends are more than this position, but there are more people in search of direction, for those who are still looking for direction, I must say if you have the ambition to do some achievements on the Internet, please do not blindly pursue the so-called dry goods, The reason is what we talk about slowly.

Mop's director of operations said that what we learn from other people's experience is often "shape", not "God". Yes, I see a lot of "shape", it is easy to rely on, perhaps you have heard a joke, the user asked Product manager, your cell phone power button How to design at the top, product manager told users, the boss told him to learn the iphone design, users angry said: People are 4-inch screen, you ya is 5.5-inch! Of course, it's just a joke. , but have to admit that there is a lot of real life. So we should be clear, first, other people can use, not necessarily their own can be used well, and then other people's methods, not necessarily suitable for themselves.

Then someone will ask, you told me not to value dry goods, then I focus on what?

My advice is to have people who want to improve or make themselves news, because when you become the news, it means that you have succeeded, or to see more news, why to read more news, because the Internet news is actually training an internet thinking, Internet thinking contains a lot of ideas, such as user thinking, iterative thinking, subdivision thinking, A lot of free thinking and so on, but its essence is the same.

When I talk about the nature of Internet thinking, I want to talk about myself. Just a few days ago, Tsinghua University Press horse editor contacted me, asked me if I am interested in writing a micro-letter marketing or soft marketing book, because before writing a book on SEO, so she is more trust me, so directly to find me. But when she looked at her topic, she asked to write a basic micro-credit tutorial. Although for this topic, I still have some ideas to share, but feel such a subdivision of the field of technology has too many books, if I write the inevitable lack of unique competitiveness, followed by the basic course to learn, a few days can learn, that can say we can do this job? The answer must be in the negative. So I hope that my second book, it must be really can make people think and grow, of course, is not to say that the existing technical curriculum books can not let people grow, but more want to write a book on the internet thinking, can let people from the macroscopic understanding of how to do the Internet, and not just limited by the technical level. Perhaps a lot of people also find out why they have seen so many tutorials, technology is also good, but still can not get the high salary? In fact, is limited by the technology.

Technical tutorials When you write out the time is still practical, but after a few rounds of proofreading modified typesetting, the new book has been in the past six months, who dare to ensure that many methods are not outdated, even though I have worked hard to join the future development research, but when my "SEO search engine Combat detailed" listing, I feel that some technology still can't catch up with the development of the Internet. So I know that the tutorial is always backward, only their own use of the internet thinking of the current application, and we can also think: really can earn money technology, and how many people willing to share to others? Dry goods are what everyone wants, but I want to say that dry goods are people chewing the rest. Of course, I do not completely deny the novice to read technology books, this is necessarily the basis. But in the Internet grassroots, we can not only stay in the technical tutorials without thinking about the Internet, so we will always be grassroots.

I said some of my ideas to the horse editor, and she was quite sympathetic, so I began to think about how to write this Internet book, in my understanding of the nature of Internet thinking, in fact, there are three things are the most important----value, experience, creativity. These three elements seem to me to be the key to the success of the Internet and its products.

But these three elements in some products or industries are not fully applicable, such as a water cup, it has the value of water, but no matter what it looks like, we can install water, that is, its experience and creativity is not too important. But if the Internet is to be successful, because the value is the most basic things, to meet the needs of users is valuable, but the Internet replication ability is too strong, a product out, soon someone cottage, you can say that the value of the Internet to provide the most uncompetitive, but no value and no one will use, So the value of Internet products is the basic and essential element.

The user experience is one of the most talked-about words in the Internet industry in the last two years. Frankly speaking, the internet is not experienced, because the Internet can not do as much as the actual experience of the service or products, we can only look for special direction of experience, such as the interface is more beautiful, sign up more convenient, find content faster and so on, These things are based on the user experience, to promote the continuous improvement of the product's driving force. Simply put, the user experience is good, is to let users get better use than expected feeling, Internet users are the most lazy people, to meet the user's laziness, is the user experience, so even Alipay is the most important security, it has simplified the payment process, without the input password can be quickly paid.

Besides creativity, the Internet is never lacking in creativity, and most creative businesses are successful. What is the idea? A few years ago the map can only navigate, now has the use of lbs O2O trading, before the taxi can only telephone appointment, now can app call car can also pay online, these are the most basic and most common creative, the Internet whether it is to do products or marketing, are inseparable from creativity. Creativity is the only way to keep the product alive, and the products are being eliminated by the internet gradually. I do not know how many people still use the mainstream of the web chat room? Maybe a lot of people do not know the chat room This thing, this is the product of the lack of creativity. And operation also because of lack of innovation and exit the stage, happy net is a typical example, refused to be acquired rejected the new profit model, and finally by the history of the elimination. The internet is not like the traditional industry, monopoly can rest easy, the Internet to stop innovation is waiting to die, but we also need to be clear, creative embodied in many aspects, products, marketing, profit model, the direction of development need to continue to explore, so we see even the present scenery infinite bat, they are exploring new product layout, Prepare well enough for the future war. So if you want to enter this Internet circle, you should continue to tap your own ideas, which can maintain vitality.

Everyone's understanding of the Internet has a different direction of focus, but the essence has not changed, the idea of understanding the Internet, a lot of time determines the Internet practitioner's development limit. Although here I strongly oppose everyone to focus on dry goods, but in the future I will share with you a lot of dry goods, will continue to give some actual combat books and tutorials, because after all, there are a lot of beginners and just want to ask skills life, we can not deny these things to them or help. If you want to be more successful, don't look so heavy on dry goods.