God horse in the domestic mobile search market penetration rate of 20%

DoNews May 5 (Reporter An Hong) In response to the recent Baidu UC "Shenma search" and UC browser "shielding" incident, UC Yuet chairman Yu Yongfu in GMIC2014 annual conference, Baidu's "suppression behavior "Is the lack of confidence in the performance. Yu Yongfu also revealed that Shenma month active users have exceeded 100000000, in the domestic mobile search market penetration rate of 20%.

User penetration has reached 20%

Yu Yongfu at the meeting to share the latest data search. He disclosed that at present, Shenma has over 100 million users in the domestic search market and is expected to exceed 200 million users by the end of 2014. For another core UC product "mobile browser", Yu Yongfu said that its global active users have more than 500 million, while the domestic user market share of more than 50%.

"Today we have to look at a search market from a completely new perspective," said Yu Yongfu, a PC search engine that has evolved over the years and is indeed the Red Sea. However, mobile search is a completely different "new species," or a blue ocean market.

Yu Yongfu said that in the development history of IT and the Internet, there have been many leaders in the Red Sea market too many times to accommodate the huge leading dividend, leading to its hindered innovation in the context of the industrial upheaval. However, the "old bonus" has instead become a " New baggage. "

And this experience is equally applicable in the search space. Yu Yongfu stressed that mobile search is by no means a "PC search of wireless", should see that now mobile search users compared to PC search users is new, they have a lot of "anytime, anywhere, that is," the new demand, so Mobile search service providers should provide them with differentiated new experiences and explore new and improved business models. "Baidu is the king of Chinese PC search, but the shift of their mode to mobile is unsustainable.

God horse will make Baidu tremble?

On April 28, UC announced that it has jointly launched a new search brand "Shen Ma" (sm.cn) with Alibaba. But two days later, UC revealed to the media that Baidu started to depress UC in its application market and marked UC search as "unidentified search engine."

Yu Yongfu said Baidu's "suppression" of the horse is almost crazy, but it also shows that the timing of the horse for mobile search understanding and cut is correct, so that Baidu feel the pressure of competition and sense of crisis, and called for the return of Internet companies benign competition. (Finish)