Gold high business alongside the Spring Festival Gala is not bad money

CCTV Gold Resources Advertising today's Rabbit Spring Festival Gala will be announced the high frequency transmission effect is good--the annual CCTV Gold Resources Advertising Bidding conference held in Beijing today.　　In addition to the on-site bidding, CCTV this year for the first time to come up with some high-quality advertising products online bidding, products, including the Rabbit Spring Festival evening ads, the results of the bidding tonight.　　On the screen, CCTV Spring Festival Gala is the most market-oriented one party, even the evening live in a close-up of the lens is also extremely "gold." This is thanks to the CCTV Spring Festival Gala high ratings, but also with the sales strategy of CCTV-the winning bidder will not only through the CCTV channels of the global live broadcast, but also with the Spring Festival evening before the warm-up ads and the replay of the party many times spread.　　No wonder some people say that CCTV is not selling a party, but the entire CCTV channel resources.　　Multi-party suction gold evening investment only tens of millions of ads return to 600% the year of the Rabbit "My Favorite Spring Festival Gala" selection of the title, Gala 0 O'Clock, "2011 Spring Festival Gala" set of ads today online bidding, the results of the evening announced. The advertisement of the winning enterprise will be presented in every link of the Spring Festival Gala.　　Remove "My Favorite Spring Festival Gala" selection of the title, Spring Festival evening 0 o'clock two advertising forms, they will also be on-site ads, congratulatory ads, subtitle ads, New Year ads, features and other forms in the Spring Festival evening, can be said to "all-pervasive." Overall, companies want to "face" in the Spring Festival Gala, must be willing to silver.　　From the gala tickets to a close-up of the program's broadcast, they are expensive. Want to live in the scene, first hit 100,000, to the stage next to the round table has a seat, at least in the spring evening to put 4 million ads.　　During the gala, the close-up of the guests at the Round table, "Gold content" is not low, they are the CCTV Spring Festival Gala Advertising customers, and all in the Spring Festival Gala "consumption" of more than 3 million. For example, in the spring evening of 2009, Baidu president Robin Li's close-up shot reached seven or eight times.　　It is reported that Baidu in the Spring Festival Gala spent more than 47 million. Around a party of various forms of advertising also let a lot of TV to dare not think, suck gold degree is more difficult to do.　　The 650 million total advertising revenue of the 2010 gala also created an economic myth, which returns more than 600% per cent compared with just 10 million per cent of investment. All the way up the year of the rabbit upset nearly 300 million of the price or over 650 million data show, the Spring Festival evening advertisement shouted up every years, the increase is also relatively fixed, from 2002 to 2006, almost all by 50 million of the speed of growth, 2010, there was a high,　　Compared with 2009 rose more than 150 million, set a new record of the Spring Festival evening income increase, the total price of 650 million yuan is twice times more than 2002. The 2011 Spring Festival Gala Advertising only the base price of up to 291.2 million: "My Favorite Spring Festival Gala Program" Selection of the top 126 million, the spring Festival evening 0 o'clock the base price of 57.2 million; "2011 Spring Festival GalaParty "set advertisement 108 million.　　Insiders predict that the deal price may surpass 2010.　　CCTV brand consultant Li Guangdou in an interview with the newspaper, CCTV Spring Festival evening advertising prices rose faster than house prices. "CCTV bid increase to explain its previous value is underestimated, the Spring Festival Gala is already more than 20 years old brand, no one party, a program of concern can be higher than it, therefore, in the spring evening advertising can certainly get a lot of attention."　　"Li Guangdou said.　　At the same time, advertisers are now more likely to advertise in the strong media in order to achieve the purpose of publicity and promotion, CCTV is the best platform, and put the CCTV Spring Festival Gala Advertising more people, the price of natural to rise.　　Different advertising increases different "0 points" up slow reporter comb found that the CCTV Spring Festival gala different advertising gains are not the same. From 2006 to 2008, "My Favorite Spring Festival Gala Show" The selection of the name of the title ads every year up about 5 million, and 2009, 2010 year-on-year growth of nearly 15 million, 40 million, the rally is staggering.　　and this advertising product 2011-year base price of 126 million, than the 2010 transaction prices more than 15 million, the industry is expected, its transaction price up 20 million is not a problem. And the attention of the Spring Festival gala another advertising products-"0 hours" the name of the advertising price growth is not so obvious, in addition to the 2006 to 2008 the fastest increase in the period from 2008 to 2010 by about 5 million of the price growth.　　This advertising product's 2011-year base price is only 57.2 million, more than the 2010 transaction prices more than 5.19 million.　　Li Guangdou In this regard, said the price around the value of change, the increase is also dependent on the customer's ability to accept, 0-point period of advertising value relative to "My Favorite Spring Festival Party program" selection of the advertising value is smaller. "Although everyone will watch the Spring Festival Gala, the children and the elderly will not be able to hold out until 0 o'clock in the evening," he said. Others watched half the big names go, and the second half did not look. As a result, 0 points of the ratings will also be relatively low, so the 0-point period of advertising price increases relatively lower.　　"Li Guangdou said.　　Out of the mirror of the United States into the "Time King" Lang wine is also ripe face from 2003 to 2010, the annual spring Festival Party 0 hours of that 10 seconds, the audience can see the screen on the United States of the group logo, and heard the same word "beauty Group to the global Chinese New Year." The last two years CCTV Spring Festival Gala on the stage, heard the most of a business name is "Lang wine."　　2009 and 2010, Lang Wine for two consecutive years to win the "My Favorite Spring Festival Party program" selection of the exclusive title, although only two years, but Lang wine is now a household name.　　In recent years, the Spring Festival Gala Advertising, its categories mainly include alcoholic products, electrical products, dairy, beverages. Li Guangdou Analysis pointed out that the reason for such ads in the CCTV spring night most of the times, because the CCTV audience wide, and theseProducts can cover all levels of the audience. "Wine is a festive product, such as electrical appliances, dairy products are household consumption, in the spring evening advertising is very appropriate, and such as car ads are put in newspapers, magazines more, because these products need more in-depth understanding."　　"Li Guangdou said.　　Market Observation Gala high monopoly customers and satellite TV held the Spring Festival party, CCTV Spring Festival Gala experienced more than 20 years of wind and rain, New Year's Eve to see the Spring Festival Gala has become a Chinese habit. CCTV through a set, four sets, nine sets, Spanish, French channel and broadcast the Spring Festival Gala, a few channels of the total of up to 95%, so that each satellite TV station.　　Quality advertisers to seize the platform of CCTV is also a matter of course.　　CCTV Advertising department staff also said that from the ratings, the Spring Festival Gala still occupies an absolute advantage, and during the Spring Festival replay rate ranked first, for many customers, "Although the Spring Festival gala, but still feel the value."　　Li Guangdou pointed out that in the Spring Festival Gala advertising is to enhance the Enterprise brand fast channel. Reporter found that a dairy company from 2002 onwards for three consecutive years is the CCTV Spring Festival Gala sponsors, and even in 2003 to take the CCTV advertising standard King, now the company has been from the original number of the industry from outside the ranks of the leader, this and in the Spring evening advertising investment has a small relationship.　　When the head of the business was interviewed, it was clear that advertising on CCTV's spring evenings was the most cost-effective in terms of inputs and outputs. On the other hand, because the coverage is wide, for advertisers who want to develop rural market and overseas market, it is lucrative to advertise in CCTV Spring Festival evening. Dong Xiaohua, the head of the group's brand Center in the United States, has proudly said: "Last year, the beauty of the Spring Festival evening ads, many of the Spanish agents have seen." "CCTV" gift "more cost-effective because it can not be as advertised on TV, Spring Festival party can not only frequent spots, an advertising time can not be too long, usually a few seconds on a flash, but too high prices will make many advertisers deterred."　　Therefore, CCTV in the auction Spring Festival evening ads, adopted a package sales strategy. In other words, the successful bidding of enterprises, not only in the Spring Festival party "face", throughout the spring Festival, viewers can see the company's ads on television. The forms of advertising include: "Spring Festival Gala" promotional films with tips to watch ads, Program selection Awards gala promotional films with tips to watch ads, "Spring Festival Gala" Live Ads and Program Selection Awards Gala Live ads.　　This is very attractive to many enterprises. Take the United States as an example, the group at 50 million Yuan price to win 0 points of the time of the title advertisement. In the end, its time advertising set has been aired for 37 days, totaling nearly 450 times. In addition to appearing in the Spring Festival Gala, in at least 4 channels of the 17 columns in the form of SMD advertising: from January 1, 2010 onwards, with the CCTV Spring Festival Gala promotional film, appeared in the "News 30", "Today's Story", "Animation City" and "Golden stalls theater"such as CCTV hit the title or end of the program, and continued until February 13 (annual Eve).　　It cost only 50 million yuan to get so much resources during the Spring Festival.　　The United States in charge of the relevant person to accept this reporter interviewed said, and CCTV cooperation for so many years, although the 0 points of time advertising prices are soaring, but, CCTV provides more and more free resources, that is, compared with 10 years ago, now the Spring Festival Gala advertising more cost-effective.　　It is worth mentioning that, although the CCTV is selling scarce resources, but in the face of an old customer, CCTV also did not put on a high attitude, but to go around to do promotion, and understand the company's will. CCTV Advertising department staff said that each station will be equipped with different CCTV host to sell, but also invited the last session of the major customers to give a speech, talk about the enterprise in the CCTV ads after the development. The author of this edition/reporter Zhou Meng Spring Festival gala Year in recent years revenue rose 2002 250 million-2003 300,000,020 2004 350 million 17%2005 year nearly 400,000,012.5% 2006 year 400 million-2009 nearly 500,000,025% 0 year 650 million 30% 2011 tonight is announced tonight (Note: 2007, 20,082 years of data missing) "My favorite Spring Festival Gala Show" in recent years the title of the election of the company Price (yuan) 2006 Hangzhou Minsheng Pharmaceutical 45,082,007 year Huiyuan juice 50 million or so 20 08 China Life 56,002,009 lang wine 70,992,010 lang wine 110.99 million 2011 tonight, the price of 126 million in recent years, "0 points of the year" Crown advertising years enterprise prices (yuan) 2006 beauty of the floor 9,662,007 years of the United States 37.0902 million 8 years of the United States 42,812,009 years of the United States 47,012,010 years of the United States 52,012,011 years to announce the bottom price 57.2 million mapping/Liu