Gold jewelry Industry is the real Sunrise industries

An interview with the general manager of the Shanghai Li Zong Diamond Company: How did you get into the gold jewellery industry? Li Zonghen: Entering this industry is accidental and inevitable. Said accidentally because I was engaged in legal work, accidentally into the gold jewelry industry, I like it, has been dry down. Said there must be reasons, you know, the Chinese University of Geosciences is the earliest jewelry professional university, in the current Chinese jewelry industry, there are many entrepreneurs, industry elites have worked or studied in geosciences, I happened to be a graduate of China University of Geology. Reporter: Can you tell us the status of China's gold and jewelry industry? Li Zonghen: Gold jewelry Industry is a development for thousands of years of the industry, is a very old industry, it is based on the ancient people's pursuit of wealth and beauty. Modern gold and jewellery industry should be said to have originated in the 80 's, after the reform and opening-up, the Shanghai Gold Exchange and the Shanghai Diamond exchange of the establishment of a landmark significance. And the vanguard of reform and opening-up, Shanghai and Shenzhen are the birthplace of gold jewelry enterprises and the most concentrated area. After years of reform and opening up, China has more than 20,000 gold jewelry enterprises, but also produced a number of well-known brands, such as Shanghai's old Feng Xiang, the old temple, Asia, the whole city in love, Shenzhen Golden Leaf, Yue Hao, Aidi, Jill, Zhou Dasheng and so on. But China is still in the early days of the development of the gold and jewelry industry, small jewelry enterprises, market diversification, has not formed a dominant brand in the country, gold jewelry industry or sunrise industries, promising. Reporter: However, we see that the Chinese market is dominated by foreign or Hong Kong jewellery brands. Li Zonghen: Gold jewelry is a natural luxury, a luxury brand growth is not overnight. Some of the high-end jewellery brands that we are seeing in the market are indeed foreign brands, however, the Chinese market is very big, now China is the world's second largest gold jewelry market, in 20 years, China will grow into the world's largest gold jewelry market, China must be able to nurture the world's leading jewelry companies. In fact, we can from home appliances and computer industry to predict the development of China's gold jewelry industry, the last century 80, the 90 's, China's sales of home appliances and computers are basically foreign brands, but after more than 30 years of development, Lenovo, Haier and other Chinese brands have grown into a world-class brand. China's jewelry industry started late, but the Chinese market is big enough, in time, will certainly grow a world-class jewelry brand. China's jewellery market will eventually be occupied by national enterprises, this is our generation of jewelry industry practitioners dream, but also we must realize the faith. Reporter: Can you introduce the situation of the whole city madly in love with Diamond shopping mall? Li Zonghen: The whole city is in love with the most growth of the jewelry brand, but also the future most likely to grow into a nationally renowned brand of one of the jewelry brands. From the beginning, the city's passionate brand positioning is very accurate, is cost-effective, committed to the new generation of young people in China to provide "stylish, cost-effective diamonds." Around thisA positioning, we designed a very trendy diamond products, designed a very cool store decoration, launched the "Naked Diamond + withdrawal" of the sales model, and the bank launched a joint installment of the service, price positioning is also small profits but quick turnover, and even provide bare drilling original price repurchase business and so on. At the heart of all these services is a new generation of young people who are attracted to the city to buy diamonds. We believe that the Chinese society has developed to the "Age of Diamonds", diamonds have become a necessary keepsake for young people engaged in marriage, but high prices, high prices have drained the purchasing power of young people, the new generation of young people desperately need cost-effective diamond jewelry, both to meet their love, wealth and beauty of the material needs, does not cause a greater burden on life. The whole city is passionate about it, born for the young, for the new generation of the need for cost-effective diamonds. Reporter: The whole city is passionate about the future how to develop? Li Zonghen: At present, the whole city is in love with diamond shopping malls mainly in Shanghai, Beijing and other first-tier cities, and then our goal is the main cities in the country layout, we plan in the next three years in the country to open not less than 50 of the whole city of Love Diamond shopping mall. The city is in love with accurate positioning, there is a strong financial support, a mature business model, a sound management system, a successful market strategy, a systematic talent training mechanism, these are the fundamental guarantee of our forward development. We also hope that all over the country's gold jewelry industry counterparts and department stores, commercial industry enterprises to discuss cooperation and common development of local gold jewelry market, we firmly believe that China's gold jewelry market is still in the golden period of development, but also promising, gold jewelry industry is a real sunrise industries. Journalist: Thank you, Li, for always accepting our interview. Li Zonghen: Thank you.