Gold Map scramble for mobile phone entrance call no comment and Weibo business

Editor's note: 2013 China Internet entrepreneur Congress will be officially opened this May, before the General Assembly officially opened, TechWeb and discuz! , the Conference organizing Committee jointly launched the "Mobile Entrepreneurial Star" series of interviews to show the style of mobile internet-goers. TECHWEB4 month 7th, Chuck reports that since joining the mobile internet in 2011, the company has embarked on a new journey with a traditional software firm that has made a start on map data. At the beginning of 2013, the Gold Map Mobile client announced that the user was broken billion, after the user threshold, the German ambition in the mobile internet has expanded again. From tools to entrances and even platforms, Gould plans the future of the map as three steps. With over billion users and the absolute advantage of domestic market share, the gold map began to evolve into the role of the portal. Data show that in the 3rd quarter of 2012, the gold map occupied the Chinese mobile phone map client Market 25.9% of the share of Baidu map, map bar maps to 19.1% and 9.5% of the proportion of 二、三位 respectively. January 2013, the number of users of the German map is the first to break through the 100 million mark. Feng Hanping, vice president of high technology, said the map can be used as an entrance to the mobile phone, which can be used to meet various needs, such as basic necessities. Users of social and personalized needs can be achieved on the map, such as location sharing, effectively make up for other communication tools have not achieved. December 11 last year, the gold and Sina Weibo reached a partnership, in the two sides to create a "map social platform", the user-related social, micro-blog information can be presented in the map, so that users can use the map of the high Tak to see their own micro-blog footprints text and picture information. The map breaks through the traditional localization, moves toward the O2O, moves toward the social intercourse, this also inevitably has the conflict with the corresponding vertical product. From Taobao, the public comments and even Sina Weibo's hands to rob Business, the success of the map? In Feng Hanping view, did not think from the above products in the user transfer, one is high cost, the second is the content is not a gold map personally involved in the field, in contrast, through the introduction of cooperation is the best way. "We and the public comments, Sina Weibo and other cooperation, the content introduced to the platform of the high-German map, so that users can complete one-stop service on this platform, this is a win or even more win." "Feng Hanping that the natural advantage of the map is very grounding gas, in terms of O2O, each business in the map landing, and accurate to the specific location, how to arrive, this is the user's first concern, this is how to meet the basic necessities of the community." In addition, the gold map will be on this basis to grasp the balance of content and function, part of the function as a hidden function, do not need to invoke the user caused interference, to avoid the problem of overweight products. As early as last year, Gould proposed transformation, the current gold is from the map data provider to the mobile Life position Service Portal transformation, to build a gold map based ecosystems. German software vice president of the army has said that the current focus of the map is a good service business, can bringEfficient passenger flow and can make users feel valuable. The commercialization of maps is the next issue to consider. According to the introduction, the current high-German map has access to the public comments, Ctrip, such as a number of life information provider content, Feng Hanping said, Gould does not care about the user's transaction on which platform, but how to guide the occurrence of such transactions. Currently, the main income of Gould is not dependent on mobile maps. According to the third quarter of 2012, Gold's total revenue was $40.2 million trillion, of which 59% came from the built-in navigation system, and revenue from mobile phones and Internet locations accounted for only 27.6%, mainly for mobile-phone navigation. In the mobile map profit model, the map can not only sell value-added services to make money, but also the CPS (by sales) way to earn a service split. In addition, the gold can also according to the user's position, for each store on the platform for accurate information push. For the commercialization process, Feng Hanping said, the current high-German map is not anxious, this year is the company vigorously put into the map products of the important year, the company's various resources will make the maximum cooperation. "In the short term we want to first nurture the users and then consider the commercialization problem." "(Chuck)