"Golden Age" at the box-office fiasco, big data why the miscalculation

Baidu box office forecast more than 200 million yuan, the actual box office is less than 50 million yuan, the film "Golden Age" from the clamour to the dismal ending, experienced a "roller coaster."

"Big Data", which has been "a fetish", has been "miscalculated" this time. But experts said the forecast failure will not change the broad application prospects of large data, and in the "first show", with the further improvement of the model, Baidu large data prediction accuracy is expected to be further enhanced.

Baidu Big Data "miscalculation" "Golden Age"

The movie "Golden Age", which was so noisy before the show, was "cold" after the release. In the National day file many large blockbusters, this is affixed to the "literary" "Minority" label film at the box office encounter "Waterloo": from the entertainment industry Information Advisory Body-art consulting data show that as of 18th, the Golden age of the cumulative box office for 47.29 million Yuan.

In contrast to the dismal box office, Baidu's "Big data" forecast was fantastic before the movie was released. In addition to the participation of Tang, Feng Shao and other superstars, "Big Data", "consumer-raised" "trust" and many other elements of the accession, "Golden age" before the release of the eye to earn enough. In particular, Baidu Big Data movie box office forecast that the "Golden age" total box office will reach at least 200 million yuan, and the reality is also very far.

It should be said that today, on the "Golden Age," the dismal reading of the box office is no longer a new topic, but the mysterious and magical "big data" why this time "miscalculation"? In the future of the vision of the "big Data" what is the future?

What can "big data" do?

In recent years, with the Internet, especially the explosion of mobile internet growth, "big data" has become a hot topic has been discussed by all sectors of society.

Beijing East, Millet, Huawei and other companies have become "big data" of "tide-goers". According to reporters not completely comb, in the definition of large data is not yet clear, the market for large data expectations of roughly 3 kinds.

--Predicting the future. In the book "Investment Revolution", which is being promoted by many internet barons, xiaofeng that in the big data age, investment can no longer be driven by lagging historical data, but with real-time, dynamic data to make judgments.

--See reality. Huang, analyst at the Analysys think-tank, says big data will allow us to see the facts more clearly. Such as Baidu has published a "Travel spring travel Large data Map" also let the audience feel the power of large data.

--Artificial intelligence. Experts believe that the advent of the age of large data makes artificial intelligence really possible.

Can movie box office forecasts be more "reliable"?

Wei Pengju, dean of the Cultural and Economic Research Institute of the Central University of Finance and Economics, told reporters that from the current application model of large data prediction, Google and other technology companies are mainly based on the Internet public opinion of the crawl and analysis. "Either based on public data from tools such as search engines or using the site's own behavior data to register users." ”

Huang said, although Baidu Big Data forecast model details are not clear, but the title, key story, cast lineup, issuer, marketing team and other factors are bound to take into account.

Experts said that although the Golden Age box office forecast "miscalculation", but large data forecast the development prospects and imagination space is still broad. Huang that in the movie box office forecast, the big data in the list rank, the Star value analysis has the incomparable superiority.

Wei Pengju that large data is mainly a technical analysis, while people's cultural consumption behavior is changed with the change of interest and public opinion field. Therefore, to do the cultural and entertainment industry, the large data analysis must take into account the characteristics of cultural consumption, it and technical analysis to combine to make the prediction more professional, more scientific. ”

"Golden Age" box office forecast is only Baidu box office forecast of the first Test water, Baidu will also be based on the implementation of the results of the continuous version of the iteration, the future box office forecast accuracy is expected to continue to improve. Huang said.