Golden Dragon Lunar Spring Festival, 3 elements of activity planning

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Another year came, the end of the time, we all want to do something? Shopping malls, all businesses have come up with housekeeping skills, discounted promotional information overwhelming, to see who can be more outstanding at the end of the 2011 again cashing; television, decorated all over the country to prepare for the New Year's goods, The program also introduces different customs of the New Year. The Internet is certainly no exception, with the popularization of the internet in China, shopping malls discount promotion is not only the patent under the line, the internet also quietly rising a wave of holiday activities, foil the festive atmosphere!

What is the difference between holiday activities in the Internet? A good event needs a good planning, then how should the site plan their year-end activities? What factors should be taken into consideration in planning website activities? This article will summarize some common features from some examples of website activities, from the perspective of active participation object, To share with you the site activities of the 3 major elements of planning!

Website Activity planning Element One: "First-step"

The website activity preliminary work out, how to let more people participate? In short, how do you let people know you have a good activity here? This will require you to "take a pre-emptive"! is the so-called: people not to, sound first! The Internet "sound" is the flow, clicks, only the flow is large enough to see the activities of the talent enough. For example, the World factory Golden Dragon New Lunar new spring activities, first in the World factory net placed eye-catching advertising position, with a daily flow of 180w, such exposure is enough to let the activity in the beginning of the broad attention! Then, to each member of the station to send a short message, the station members are loyal users of the site, The chance to participate in activities is much higher, this trick is also very useful! Baidu is also often used such means, to promote encyclopedia or know, stick some of the activities, as long as you login to your Baidu account, you will receive the system message from Baidu, this way the transformation effect is very high!

Of course, your own web site to place their own activities ads can save a large amount of money, if you do not have a high flow of the website platform, you need to go to other sites to advertise, remember to choose to advertise the site, must meet the high flow, high-quality target audience These two conditions, some Web site traffic is very high, But with your activity target do not want to turn off, even if for a high visit, the effect will be a big discount!

Site Activities Planning Elements II: Simple steps, the prizes are clear

In the previous step, a large number of users have been accessed, and a key indicator of whether a user decides to participate in the activity is whether the steps are straightforward. In the active page, the user participates in the activity the step-by-step explanation must be simple enough, lets the user see then to understand oneself how to do, needs to do several steps, the activity completion difficulty is also an important factor. Since the site to host activities to attract users to participate in, do not set which requires 12,345,678 steps to complete the activities. The prizes for activities must be clearly listed, and indicate how the final award will be received and when the list of prizes will be announced. The World factory Golden Dragon Lunar Spring Festival, the activity also made such a small detail error, the activity step is very simple, only need 3 steps, the prize is also very clear, but the only did not tell is the prize how to collect, this at the beginning lets many users puzzled, fortunately has the impatient user to carry on the reply under the activity post, After understanding the staff in the first time to respond to answer the user's questions! Some of the activities of the site is only a sticker, so that users do not see the benefits, nature has lost the interest and motivation to participate in activities!

Site Activities Planning elements Three: summary of activities can not be less

An activity, lets the user see, participates in, also sends the prize, this also does not calculate, each activity's result must summarize in time. For those who do not receive a prize, give encouragement, arouse his confidence in the next active participation; For those who have won the prize, but also to maintain a good, because this part of the user will be Word-of-mouth, to his friends circle to disseminate the activities of the site, in the next event, you can exchange more enthusiastic participation of users! To participate in the activities of the user information and contact methods should be carefully saved, so that the next event to send the event timely news!

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