Golden Harvest: HK film box-office increase of 9% in the first half

"The newspaper" (reporter Chu Ting) jiahe Entertainment (1132) yesterday at the extraordinary general meeting by the change of company name of the motion, will be renamed Orange Day Jiahe Entertainment (group). Jiahe Entertainment in June to 80 million yuan (hereinafter) acquisition of the mainland film and television production company Orange Day Chihong. Chief Financial officer and executive director Chen Xieyan said after the acquisition, Jiahe will participate in the mainland film market more vigorously, while expanding the mainland cinema business, and also entering into the field of film and film production and movie investment, it is expected to participate in the production of billions of dollars, and on the one hand to seek low-cost and box office production investment, 　　The future will be invested in the production of 2 to 4 small and medium sized films each year. Chen Xieyan pointed out that the current economic environment is weak, but the film market is still relatively stable. In the first half of 09, Hong Kong's overall box-office growth of 9%, some 3D cinemas can even increase the box office. In the first half of 09, the mainland market has a higher potential, with a total of $2.3 billion at the box office, which is expected to record 57 to 6 billion dollars a year, which will increase significantly from the 4.3 billion yuan box-office in the mainland in 08. 　　She also expected that the admission of mainland cinemas would not increase in the coming year, but there was no pressure to reduce prices. East China to invest 5 to 6 cinemas Chen Xieyan continued to reveal that the company is located in Shenzhen, the Golden Harvest film City Two is in the trial industry, now operating in the Shenzhen region has 12 screen, Hebei province to the end of the total number of mainland screen can be increased to 60 to 70, and plans to increase in the next two At present, the project of Guangzhou Film City and Chengdu Film City has been negotiated, which can be opened at the end of this year until the second quarter of next year. She added that the capital expenditure of about 100 million yuan in the second half of the year will focus on opening up in eastern China, such as Suzhou, Hangzhou and Wuxi, involving 5 to 6 cinema investments, to be opened before the National Day holiday.