"Golden Key" rural power trader opens the door to riches

This year, the central "document" proposed, will vigorously carry out "e-commerce into the countryside" comprehensive demonstration, in order to pry the agricultural circulation mode innovation, and then accelerate the transformation of agricultural development mode, the construction of modern agriculture.

Zhejiang province Linan to cultivate and develop rural e-commerce as a lever to leverage agricultural efficiency, increase farmers ' income, rural development, the important fulcrum, last year, through the online sale of agricultural products over 1.8 billion yuan, led to increase the number of farmers more than 200 million yuan, agricultural electrical network sales in the country ranked first in the county.

To Green Mountains to Jinshan Yinshan, to the beautiful environment to a better life, rural e-commerce is undoubtedly a "golden key."

"Every 10 pecans, 5 and half are sold online."

Two floors of small buildings, farming homes, just sealed boxes packed with express carton piled up like a hill. This is the shop owner Xu Yilin is located in Linan Longgang Town New Creek Village Home, is also her home to sell nuts such as Linan Pecan Products Shop orders, the place of delivery. From the "Double 11" "Double 12" network shopping peak, to buy the spring Festival sales season, Xu Yilin has not been idle down.

More than 10 years ago a car accident, so that the original guide Xu Yilin can only be accompanied by a wheelchair. Stuffy at home, she tried to sell local products through the network pecan, their own business, their own operations, when the customer service, parents and around neighbors help packaging shipments. A few years down, online shop more do the bigger, her shop last year net sale amount amounted to more than 1.4 million yuan.

In Lin ' An, there are many online entrepreneurial stories like Xu Yilin. In western Zhejiang North "Nine mountain half water half cent field" Linan, the characteristic agricultural product pecan has been the local farmer rich "the cash cow". Now this "cash cow", set foot on the electric trade routes.

In the mountains of the Chang-town white Niu County, last year, the first E-commerce Public service center was built to the village. Into the service center, eye-catching place with a "white NIU Cun distribution Map", the figure is dense orange-yellow icons, each icon represents an online store. Village now has 56 online shop operators, accounting for the number of households 1/10, last year, net sales of agricultural products more than 200 million.

"Every 10 in Linan pecan, there are 5 and a half is sold from the Internet." "Linan Commerce Bureau deputy director Biopo said, the latest statistics show that Lin ' an has more than 1100 farm products, agricultural electrical business Scale Enterprises 38." Local pecan seed purchase price, but also because the electricity business market booming and rising. Last September, the new pecan purchase price per catty about 25 yuan, to "double 11" when the purchase price rose to 32 yuan per catty, the price increased by about 25%. This, at least allow local farmers to increase the income of 100 million yuan.

Rural "Electricity trader Change City", drive "three agriculture" development

In addition to selling pecan on the internet, what can sell? This question, Yu Yifeng has been pondering.

Yu Yifeng is the founder of the e-commerce brand "new Nong Brother" of nuts and seeds last year, "Double 11" ago, "new Nong elder brother" through the shop launched 1111 Snap Peach, the success of the next year, not only can receive organic pecan products, but also to Lin ' an mountain leisure, fishing. Activity as soon as the launch is "Seconds Kill" a Rob and empty. Market test water Let Yu Yifeng more confident, this year invested more than 10 million yuan, in Lin ' an organic walnut farm, aimed at the ecological leisure market, to sell on the internet a good mountain good water good air.

In addition to agricultural products E-commerce, how to allow more characteristics of the industry to graft advantage? Linan to promote the "Electricity dealers change the city" process, not only to do the word "agriculture", but also out of the "agricultural" word, so that local green lighting, eco-tourism and other characteristics of the integration of industry and e-commerce development, so that e-commerce coverage of three industries in the whole field. Now, some new "farmhouse le" accommodation also opened the shop. Like River bridge town of Miyaluo Farm, with unique "small cabin" and superior natural environment, on Weibo has been forwarded 40,000 times, usually online booking two months ahead of schedule.

In addition to "sell" online, but also to help rural masses online "buy".

Last December 31, the rural Taobao service station in Bai Niu officially opened. Service station Webmaster Zhang, is also a shop owner, after graduating from university in a listed company, two years ago resigned back to the village to start a business. His daily work is to help the villagers not to buy online shopping. Service station opened that day, Zhang help the villagers to purchase more than 30,000 yuan items. If there are returns, service stations can also be agents.

In Linan, such as the village Service site has been built 15, to the end of this year, Lin ' an city is expected to build 200 rural E-commerce Service site, through the integration of village-level Convenience Service center function, for rural residents to provide online purchasing, pay for water and electricity, purchase tickets, mobile phone recharge and other integrated

Build platform, train, and government to support rural electricity dealers

Shop more open more, business more and more, but rural electricity business development shortage of talent, lack of services and other "bottlenecks" also more and more exposed.

"Like us to open the shop, wife and children to battle, do a certain time, want to go to the big development, difficult ah." "The 53-year-old Dai Yunhong is a farmer who opened an online shop in white Niu. He said the two-year shop competition is fierce. "My old man is also thinking about learning how to do commercials and promotions and sell more good stuff." ”

Lin ' An rural electric business development stems from grassroots strength, folk spontaneous, but in the rural electric power business is bigger and stronger road, the government is not nothing to do. "After the development of rural electric power, the market is forcing the government to serve, the mode of supervision must change." "Linan deputy Mayor Zhou Liankun said," the Government to foster rural power providers, to ' soil fertilization ', build a platform, do a good job training, providing services. ”

2014, Linan began to implement the "Electric Business Partnership Program", relying on the existing E-commerce Amoy Bao and model village, the initiative with institutions of higher learning, professional talent knot pair, build rural E-commerce service platform and university students study practice base. At present, Bai Niu, Xindu village, Yuping Village and Ma Sao Village, 4 Taobao village, has been with Zhejiang Agricultural and Forestry University information Engineering College, Hangzhou Industrial and Commercial University of modern Business School, Taobao University, Hangzhou Normal University Alibaba Business School and other institutions to reach a cooperative relationship. Last year, the city also arranged 15 million yuan finance special support funds, focusing on supporting E-commerce main body cultivation, platform construction, public services, training and exchange.

Through the Government Purchase Service Market mode, Lin ' an city-level E-commerce Public service center operating service providers, every month to Amoy Bao, E-commerce model village to provide on-site services. Open Shop villagers can enjoy free product shooting, shop decoration, operation guidance, training and other services. This year, rural e-commerce public service point construction will be pushed away in Lin ' an, to explore solutions to product quality supervision, logistics distribution, "The last kilometer" and other problems that plague rural electrical business development.