Golden Land high-rise upheaval Shanghai project in "suspended period"

Jin land recently because of high-level shocks in the focus of public opinion. June 28, Golden Land Group vice President, Shanghai company general Manager Changhanzhong left, 29th, Jindi rushed to send Wuhan company chairman and general manager Chen Bian take over. Occupy the performance of the half of the Shanghai, because the availability of scarce, the first half did not achieve much results, and the second half will face the problem of suspended.　　Jindi only about 5 billion of the sales in May this year, and the outside world has also sweated over its planned sales target of 25 billion to 27 billion. Shanghai executives rushed to replace Zhao's departure, a person in the Golden Land Shanghai Branch told reporters: "It was a bit of a surprise that he had not heard of his departure before." "June 30, Changhanzhong on his blog, said:" This can be calmly take the team for some time, or to help mount a few troughs.　　"This remark sparked speculation outside the world. Changhanzhong is unwilling to explain too much to reporters about the reasons for leaving. "I'm sorry to be leaving the East China team," he said. But I still have the confidence to do real estate development in Shanghai, after a period of rest I may start my own business.　　Changhanzhong told reporters that his departure had not been mentioned to other colleagues. Changhanzhong 15 years in gold, 2002 in Shanghai Jiading 2000 acres of land, officially entered Shanghai.　　And its east China team led by the industry "Dare to Gamble", "adventure", "full of passion" and other evaluations. Because of the news that Zhao left Jindi, may take away a group of employees, June 29, gold prices fell.　　In order to stabilize the Shanghai company, the same day, the Chairman and general manager of Chen Bian Wuhan Company was rushed to Shanghai to take over the position of general manager. In fact, Kim has recently been caught in the vortex of executive turnover. May 21, the Golden Land Group issued a notice, the company's director Guo resigned because of the reasons for personal work changes.　　Recently also outgoing company president Zhang Hua just will leave the rumor, but Jindi said that currently has not received Zhang's resignation book. Golden Ground Shanghai Grain Depot is vacant to Zhao left Jindi, Shanghai team and Shanghai performance will be affected, Jin Shanghai media director told reporters: "At present, there are no other senior officials in Shanghai, Shanghai Qingpu Zhao Xiang, Xu Jing's project is still in accordance with the plan."　　"2009 Years of the World of the Golden Land Project sales of up to 3.5 billion yuan, this occupy the performance of half of the" large ", the first half of this year's performance is not ideal, of which the green World only sold 24 sets, the first half of the Bay basin only sold 10 sets, not the future sales 2 sets　　It is understood that the sale of these few sales on the reason is that the gold in Shanghai's "Grain Depot" appeared stage vacancy, the current sale of the majority is the tail plate. In the interview, the reporter learned that the project in Shanghai is facing a "suspended period": Only one item can be listed, located in Qingpu's Greenshire. In Shanghai Qingpu Xu Jing, Zhao Xiang and Jiading three projects are still in the construction process, respectively, the April 2009 80,000 square meters of residential land,210,000 square meters of commercial and residential land in July, 91,000 square meters of land in September 2009, may take up to 2011 years to market.　　Golden Land Group told reporters that the second half of the Shanghai Gold Push volume of about 600,000 square meters, 2009 years of Gold Group in the Shanghai region annual total investment of about 10.5 billion, new land reserves can be built in total area of about 2.03 million square meters, mainly reflected in the 2011 performance. The second half of the volume push disk due to less sales in the first half of January-April, the accumulation of gold only to achieve the contract area of 337700 square meters, the year-on-year decline of 33.6%; the cumulative contract amount of 3.863 billion yuan, down 20.5%.　　From the current point of view, gold to complete the annual sales target or face a certain amount of pressure. But the group told reporters, as the project gradually into the market, the second half of the company supply tension will be eased, the amount of push is expected to be 2 million square meters, is the first half of the three times times more.　　On the other hand, as at the end of 2009, there is a total of 12.36 billion yuan in the outstanding project resources, which will be reflected in the results of this year, so it is not very difficult to achieve the sales target this year.　　Tao Koming Securities Real estate analyst told reporters that this year, the housing enterprises in the capital market financing is basically unlikely, from August onwards, the housing enterprises will consider the price reduction, because after September, the market has increased substantially, the housing enterprises will face great sales pressure. In the context of widespread market weakness, will the gold price be considered to ensure the return of cash?　　The group did not answer directly, only said that the various regions of the project situation is different, the company is also taking a series of marketing strategies, in the market research, increase the demand for the development of rigid small scale products, to achieve rapid sales, to ensure that the company's sales can run to win the city. Public information shows that so far, the golden land this year only to obtain a plot, that is located in Shenyang Tiexi District, with a land area of 205,000 square meters of commercial and residential land, the land price section of 1.069 billion yuan. Perhaps in the regulation period, the first guarantee of cash flow turnover, for developers is the most critical.