Goldman Sachs keeps Sina buying rating up to 69 dollars

Sina Science and technology news Beijing time of August 1, Goldman Sachs released its investment report today to maintain the "buy" rating of Sina Stock (Nasdaq:sina), bringing its target share price from USD 67 to $69.

The following is a summary of the contents of the report:

Event：

Sina's Sina microblogging company Alibaba Group today launched a "micro-blog Taobao version", the new version will be officially launched on August 5.

Analysis：

The partnership is the latest social business move by two companies after Alibaba Group won a small share of Sina Weibo on April 29. The main leaders of two companies attended the Conference, reflecting the strategic importance of the cooperation. This microblogging upgrade involves the following modules, which are designed to enhance the conversion from traffic to trading:

1 login share: Through Sina Weibo account can be logged in Taobao, and complete the transaction.

2 Product Promotion Management: Taobao merchants can upload products to Sina Weibo ads directory, monitoring traffic data. Similar to Google AdSense, Sina will provide traffic analysis tools to help advertisers optimize their marketing activities.

3) Enhanced catalog format: Taobao commodity information in the Micro-blog resolution card form, more information to help users understand the characteristics of the commodity, speed up shopping decisions.

Weibo potential:

Sina Weibo's rapid advertising revenue growth, including the successful promotion of the Millet handset, has demonstrated its commercial potential. We expect the microblog 2013 and 2014 fiscal year revenues to grow by 212% and 91% respectively.

Valuation：

We continue to maintain the Sina stock "buy" rating, the target share price from 67 U.S. dollars to 69 dollars. (Li Ming)