Gome announces start line all items at the same price

Although Jingdong Mall 2011 Years of sales revenue reached a record 20.9 billion yuan (including platform income of 25.9 billion yuan), but in Gome, Suning appliances (002024, stock bar) in the eyes, at least in the traditional electrical chain has an absolute advantage of the big home appliances field, Beijing East is still a " Toddler, because with Gome, suning more than 50 billion yuan a year of household appliances sales compared to Beijing east a billion of yuan sales revenue than its in a region in Guangzhou sales. However, the United States to be surprised that the Jing dong this time incredibly dare in the field of large appliances suddenly, in the United States and Su Ning appears to have a very hidden behind the conspiracy, and Beijing East is only a pawn in the hands of international capital.

This is the Beijing-east behind the U.S. venture for Suning appliances, as well as the capital market of Gome, in fact, in the past six months due to sales and profit decline Suning appliance shares fell nearly half, and Gome has fallen into the ranks of "Immortal stock", And the big shareholder Jindong to participate in the Suning appliance directional additional also did not change suning stock price turn downward trend, August 13 just throw out 8 billion yuan corporate bonds news is let the capital market feel pressure. In this case, Jingdong as the agent of international capital to Suning, Gome gross profit margin, sales accounted for the highest in the field of large household appliances, apparently to help the international capital to Su Ning exert greater pressure, and Liu also on the micro-blog constantly using Best Buy valuation to determine Suning's reasonable share price will be around 1.27 yuan.

But in Suning appliance two shareholder Jiangsu Suning August 15 announced the next March to spend 1 billion yuan overweight, suning appliance stock price turned trading, Jing Dong as a capital agent of the dark lines of the war seems to have temporarily died down, Min, executive vice director of Suning Tesco Market Management Center, shouted on Weibo: international financial capital is doomed to be frustrated with Chinese comprador and agents shorting China's real estate industry.

At the same time, Jingdong Mall launched the price war has also greatly died out of the situation, into the August 16 to the general distribution of the normal way of shopping coupons, in fact, Liu very clear, in accordance with its current capital and supply chain capabilities, in the field of large electrical appliances in the short term does not have the challenge of From the supplier's point of view, even if Haier has not announced the cessation of cooperation with the Beijing-East News, but in the annual sales of billions of yuan in Beijing East and the annual sales of more than 50 billion yuan between Gome and suning, suppliers naturally have their own tendencies, but with the Beijing-East cooperation scale is more than some in the electrical chain channels no advantage of the panda, peony, Korea Electric and other two or three-line brands, the support of these brands can not let Jingdong in the electricity war to occupy an advantage. And from the large household electrical appliances logistics, Jing Dong still can not compare with Suning, Suning has invested more than tens of billions of dollars to complete 15 Logistics Base construction and the remaining 40 Logistics base of the choice, and Beijing east of the Asian plan is because of the capital problem almost stranded, And Liu claimed that the end of 2013 to add 35 big home appliances Warehouse is to become the industry joke.

More importantly, for Jingdong, after the "success" of the social media marketing, because the price war exists in the false promotion has hurt its existing and potential customers continue to purchase enthusiasm, which instead gave Gome, Suning entity Shop Counter opportunity, Suning and Gome has announced the 1700 stores nationwide Pu Hui, This could allow customers who would otherwise go to the electricity business to return to lower-priced physical stores.

Beijing east of this marketing is a classic case or joke, is still unknown, but the entire electrical industry is for this irrational price war pay the price.