Gome attacks online shopping trap: shoddy

Abstract: Gome (micro-blog) today again uncovered online shopping chaos, and even the site on the Internet Price screen, real machine inspection, trying to prove its point of view: Online shopping low price is actually to induce consumers. Gome Electric (micro-blog) Co., Ltd. Senior vice President Li Juntao said Gome has been on the net

Gome (micro-blog) today to uncover the network to buy chaos, and even the scene of the online price screen, real machine inspection, trying to prove its point of view: Online shopping low price is actually to induce consumers.

Gome Electric (micro-blog) Co., Ltd. Senior vice President Li Juntao said Gome has made a lot of questions about online shopping, but the problem of online shopping chaos is still serious.

Home Appliances Online shopping, low price after the quality of good? Gome through the color TV, refrigerators and other products made some comparisons, that the network presents 3 consumption traps: Low price is not low;

Li Juntao that, online and offline some products although the price is similar, but the brand function is very different. For example, Skyworth TV's electric dealer for the model 48ESCHR price 2999 yuan, Gome line store Skyworth TV 49e360e Price 2999, after two television, the electric dealer of this Skyworth TV, in size, screen, base, function, energy efficiency are below the line store index.

Second, the network is more sales, Gome site for the media June 5 in a large network screen screenshot of the product price for you 2799, after the retail price increase of 2999 yuan. "Do not do activity price is lower, do activity price rises instead." ”

Third, there is no price, or limited limit of the low price, just promotional stunt. Country laudatory name, some electric dealer to promote sale, deliberately will reference price falsely high priced, even higher than the actual market price 2-3 times. Although the network price is 2244 yuan, but the market price is about 700 yuan. ”

Country laudatory name, the network consumes in the experience aspect inborn flaw, the consumer buys the product and the merchant website to provide the picture and the text description disparity is big, especially in everybody electricity category, the goods, the service does not conform to the stipulation to become the consumer complaints one hardest hit.

Zhang Dezhi, director of the complaints Department of China Consumer Association, said that the goods are not the code, low prices are not goods are the most complaints of consumers online purchase, especially consumers in the 7th to receive goods door-to-door installation problems, consumer and business disputes often occur.

Gome commitment to the first, the entire channel to ensure that the sale of household appliances are lower, such as the occurrence of no goods to consumers pay 500 yuan; second, the promotion of household appliances three-day, precision distribution, delivery synchronization; third, store real machine experience.

This is the United States in 3.15 to build home appliances industry low-cost Benchmarking, and April, in 200 cities home appliances day three, precision distribution, delivery synchronization initiatives.

Gome Electric Co., Ltd. President Wang Junzhou that, for the latter, the current major electric dealers can only be in 30 of several cities to meet the day of order delivery.

Services and low prices will be the next priority for Gome, Wang Junzhou said, which is why Gome surpassed its rivals in sales growth, gross margins and net profits last year.