Gome big change: Huang Guangyu to start the transformation of the electric power trader beyond the difficulty of big

The Gome, which is in the performance loss, has been pulling away from the old appliance chain giants. Yesterday, Gome issued 2012 annual performance Warning Bulletin: Due to China's macroeconomic slowdown, the stimulus policy withdrawal brought about by the consumption overdraft, consumer desire and confidence, and the company's E-commerce in the business integration period and investment cultivation period, 2012-year performance will still be lost.

The poor situation of sustained losses and the aggressive efforts of the rival Suning in the field of electrical business have forced Gome to make changes. In fact, in order to reverse the adverse situation, gome from the holding company has already launched a new strategy to help themselves: slowing property, investment and other projects, to regain the main retail trade "lost ground." Last August, Huang Guangyu's property project Gome was sold to HNA at 50 percent 6 billion yuan, which was interpreted as a capital investment. At the beginning of the new Year, Gome also cut costs by closing the shop and laying off workers, and its electric business Gome online also laid off more than 200 people.

Gome announced a series of new strategies at the end of last year, including:

Offline business, close to Hong Kong and operating a low profit level of the market stores, more attention to include second-tier cities and 三、四级 market investment;

Online business, Gome will disperse the brand Bowser, New Rui Mei integration to Gome online after the unified planning, the goal is the next three years E-commerce accounted for the total sales of Gome 20%-30%.

But in the eyes of those who know, Gome's a series of measures is only in the past year gome high-level and restructuring of the continuation of, among them, Huang Guangyu family confidant, senior vice president of Gome Li Juntao played an important role.

Huang Guangyu wants absolute control

Review the previous two years Gome's strategy, whether online or offline, to the outside world presents a "elusive" feeling. "It's hard to see. "A former Gao Yuzeng, who left Bowser, said in an interview with Tencent that all of Gome's decisions were made by Huang Guangyu, even if there is a good chance, or the Gome, Bowser and other executives to put forward good suggestions, strategies, most of which are rejected or not below. The slow force, so that the United States and online rivals Jingdong, Days cat, the line under the gap between Su ning more and more farther.

A household appliance insiders believe that, in addition to household appliance chain in recent years, household appliances to reduce consumer spending, offline store sales performance decline, the impact of electricity and other external factors, Gome's first two years of unclear strategy, internal personnel turbulence is the root cause of its continued losses.

And the outside is more interpreted as the absence of Gome founder, Huang Guangyu suspicious hindered the overall development of the United States. The huge gome, desperately needs a "that can let Huang Guangyu full trust, but also have practical business experience" of the people to go to the plate.

Li Juntao is the most suitable candidate. "Li Juntao and Huang Guangyu together pedal a tricycle when starting a business. "People familiar with Li said that Chen and Huang Guangyu in the dispute, Li Juntao is the only side of the Gome in the top of the United States.

Although from the position, Li Juntao Work report is the current Gome President Wang Junzhou, but for the overall strategy of the United States, he can directly with Huang Guangyu his wife Azalea, and sister Huang consultation. A person close to the top of Gome to Tencent Technology. Li Juntao has been a senior vice president of the Gome operating system since last March, and has since been seen by insiders as one of the most powerful figures in Gome.

Know Gome electric Business insiders also pointed out that Li Juntao is Gome's business of the actual words. "Although Gome online chairman Shangui first in the position and Li Juntao is a lateral relationship, but Li Juntao is responsible for procurement and operation, its power in the business of the voice and influence more." "The person said.

In addition to the actual control of Gome through the Li Juntao of the core power, the yellow family is firmly controlled by the stake in Gome. Gome in the first half of 2012 earnings showed that Huang Guangyu and his wife Rhododendron owned 32.1% stake in Gome, becoming the largest shareholder, while the second largest shareholder Shinning Crown Holdings Inc. occupies 26.96% of the stake, is the wholly-owned company of Huang Guangyu. Gome Holding group president also by Huang Guangyu sister Huang Xiuhong as.

"At present everything is in the control of Huang Guangyu." These people believe that this allows Mr Huang to rest assured that Gome's strategic adjustment for the next change.