Gome CFO Official Fang: Gome line under the gross margin gap is obvious

Absrtact: After the adjustment period of Gome, yesterday evening issued a notice, the first half of this year, the company's net profit forecast year-on-year growth of more than 110%, of which E-commerce total turnover is expected to grow more than 50% year-on-year. Gome chief Financial Officer Fang when he accepted the securities

After the adjustment period of Gome, yesterday evening issued a notice, the first half of this year, the company's net profit forecast growth of more than 110% year-on-year, E-commerce Total turnover is expected to increase by more than 50%.

Gome chief Financial Officer Fang in the Securities times, said in an interview, Gome line under the margin is obvious, but the gap is further narrowing, this year's online business target gross margin of 8%.

This year, the silent Gome online unusually high-profile, directed at Beijing east. After a series of marketing battles, Gome announced that the total trading volume of e-commerce is expected to increase by more than 50% in the same period last year, gross margin is expected to exceed 7%. Gome Online marketing vice President Huangxiangping, the company this year's first quarter operating income growth of about 40%, April growth of 70%, May growth of 100%, June growth reached 215%.

Huangxiangping said that the Gome line under the gross profit margin of about 18%~20%, with the online procurement scale has been expanding, the purchase price gradually decline, the line of gross profit growth. Gome Online is brewing Christie a grand development strategy, the July Super Gome month is the first step in the strategic plan, the overall development strategy will soon be announced. "

For the Gome line under the online gross margin gap, Fang explained that at present, the company's E-commerce mainly in the home appliances, platform business and virtual operator products, of which 3 C products for the main line products, under the line to large household appliances, offline business procurement advantage is obvious, line online under the gap between the gross margin is obvious, But the gap is narrowing.

On the cost of Gome's furious price offensive in the first half of the year, Fang said the rate of growth did not increase with higher revenues. The first half of this year gome mainly in the "o2m full channel retailer" strategy under the development of the current line under the background link work has been completed, the whole channel mode has been through, the future line will continue to maintain high-speed growth.

Through the development of line, Gome said that the general business net profit is expected to increase over 80% over the same period last year, net profit is expected to exceed 2%, non-recurrent income of about 100 million yuan.

Gome President Wang Junzhou said that Gome will continue to play the procurement, logistics, information supply chain value platform integration advantages, and a full exporter of the United States Open low-cost, efficient supply chain.